Digital TV News: XUMO
SpotX to monetize OTT inventory for Crackle Plus
Mar 2, 2021 – SpotX has announced a partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
News categories:
SpotX, Crackle, Mike Laband, Darren Olive, Advertising, Apps, Digital TV, Streaming, USA
Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories:
Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide
Amagi helps BUZZR unify broadcast and streaming operations
Nov 18, 2020 – Amagi has announced that it has enabled BUZZR to transition to cloud-managed broadcast operations. BUZZR has integrated its broadcast workflows, across over-the-air, cable and OTT, onto a single unified platform.
News categories:
Amagi, BUZZR, Srinivasan KA, Mark Deetjen, Content Distribution, Digital TV, USA
Vevo added to NetRange Smart TV app store
Nov 17, 2020 – Vevo and NetRange have announced a collaboration to widen access to Vevo’s music video service to Smart TVs in nearly a dozen countries powered by the NetRange Smart TV App Store.
News categories:
NetRange, Vevo, Tim Schröeder, Rob Christensen, Apps, Smart TV, Worldwide
Amagi to power Crackle Plus linear channels on FAST platforms
Nov 9, 2020 – Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) has announced a collaboration between Crackle Plus and Amagi to power the linear channel experience for Crackle, Popcornflix and other channels on a growing list of Free Ad-Supported TV (FAST) platforms.
News categories:
Crackle Plus, Amagi, Philippe Guelton, Srinivasan KA, Content Distribution, Digital TV, Streaming, USA, Worldwide
Qwest TV partners with Amagi for connected TV distribution
Jun 24, 2020 – Amagi has announced that Qwest TV – the largest VOD catalogue dedicated to jazz, soul, funk, classical and world music - has partnered with Amagi to distribute and monetize its music content to CTV platforms.
News categories:
Amagi, Qwest TV, Srinivasan KA, Réza Ackbaraly, Content Distribution, Digital TV, Streaming, Worldwide
Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories:
Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
Future Today and Cinedigm terminate merger agreement
Mar 16, 2020 – Future Today has announced that its merger agreement with Cinedigm has been terminated. Future Today has instead entered into a content licensing arrangement with Cinedigm to expand its content offering.
News categories:
Future Today, Cinedigm, Vikrant Mathur, Alok Ranjan, Digital TV, MandA, Streaming, USA, Worldwide
Comcast acquires XUMO
Feb 25, 2020 – Comcast has announced that it has acquired XUMO, the advertising-supported streaming service. XUMO’s network of distribution partners include major smart TV brands who have partnered with XUMO to curate rich, free, media experiences.
News categories:
XUMO, Comcast, Digital TV, MandA, Smart TV, Streaming, USA, Worldwide
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