Digital TV News: Ad Alliance
smartclip and Ad Alliance enhance linear TV spots with addressable formats
Dec 15, 2022 – Ad Alliance and smartclip have announced a solution to enhance linear TV spots with targetable Addressable TV formats. Dynamically added banner ads can be integrated into the linear TV spot or the complete spot can be replaced digitally.
News categories:
smartclip, Ad Alliance, Thomas Servatius, Advertising, Digital TV, Germany
Clubbing TV to monetise connected TV inventory with smartclip
Jul 13, 2021 – smartclip has added Clubbing TV to its connected TV portfolio. The smartclip adtech stack will power the Clubbing TV programme with advertising similar to linear TV ads, while offering advanced digital targeting.
News categories:
smartclip, Clubbing TV, Stephen Byrne, Stéphane Schweizer, Advertising, Digital TV, Europe, Streaming
JW Player first with support for Open Measurement video ads
Apr 20, 2021 – JW Player has announced that its HTML5 video player is the first to support the Open Measurement Interface Definition (OMID). JW Player has updated its player to include the Open Measurement for Web Video SDK.
News categories:
JW Player, Michael Schwalb, Stefan Bergmeier, Nabil Moghib, Advertising, Digital TV, Germany, HTML5, Media Player, Streaming, Worldwide
Ad Alliance Netherlands moving to Smartclip video monetisation technology
Feb 16, 2021 – Ad Alliance Netherlands is migrating to Smartclip’s video monetisation technology to support growth in video advertising. Both parties aim to further intensify their cooperation in the future.
News categories:
Smartclip, Ad Alliance Netherlands, Thomas Servatius, Ton Rozestraten, Advertising, Digital TV, Netherlands
ProSiebenSat.1 and RTL Deutschland establish addressable TV JV
Jun 5, 2019 – Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a partnership that will enable advertisers to target relevant audiences, in the area of addressable TV and online video, across their complete portfolios with just a few clicks.
News categories:
ProSiebenSat.1, RTL Deutschland, Matthias Dang, Thomas Wagner, Advertising, Big Data, Digital TV, Germany
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