Digital TV News: Ampersand
Ampersand launches platform for audience-based TV advertising
Jan 23, 2020 – Ampersand has launched The AND Platform, a planning, buying and measurement platform for audience-based TV advertising. Covering linear, streaming and digital video, the platform offers reach across 85 million households, 120 cable networks and more than 55% of addressable households.
News categories:
Ampersand, Nicolle Pangis, Evy Galiatsatos, Advertising, Big Data, Cable TV, Digital TV, OTT, USA
NCC Media rebrands as Ampersand; updates products
Sep 23, 2019 – NCC Media is changing its name to Ampersand. At the same time, the company is introducing several solutions for programmers and advertisers at this year's Advertising Week Conference in New York.
News categories:
Ampersand, Nicolle Pangis, Advertising, Big Data, Digital TV, USA
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