Digital TV News: INVIDI Technologies

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA

INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
Oct 1, 2024 – INVIDI has announced a partnership with Thaicom and PSI to launch addressable advertising in Thailand, starting on satellite in 2H 2025, followed by terrestrial in late 2026.
News categories: INVIDI, Thaicom, PSI, Nick Chuah, Ekachai Phakdurong, Phanuwat Phongsuwankul, Advertising, Digital TV, Satellite, Set Top Box, Terrestrial, Thailand

Hathway and DEN partner with INVIDI on addressable TV
Aug 20, 2024 – INVIDI Technologies has announced a partnership with Hathway Digital and DEN Networks to introduce advanced targeted advertising on Hathway and DEN's distribution networks.
News categories: INVIDI Technologies, Hathway, DEN Networks, Prasad Sanagavarapu, Advertising, Cable TV, Digital TV, India

Tata Elxsi and INVIDI partner on addressable advertising for Pay-TV operators
Sep 15, 2023 – Tata Elxsi has partnered with INVIDI to provide brands and advertisers with enhanced audience targeting capabilities, driving more impactful campaigns, less wasted reach, and better return on ad investment.
News categories: Tata Elxsi, INVIDI, Nitin Pai, Prasad Sanagavarapu, Advertising, Digital TV, Worldwide

Irdeto and INVIDI offer integrated addressable TV solution
Jun 23, 2021 – Irdeto and INVIDI are rolling out technology that enables TV set-top boxes containing Irdeto's broadcast middleware to become instantly addressable, allowing the insertion of ads via INVIDI's Edge platform.
News categories: Irdeto, INVIDI, Shane McCarthy, Prasad Sanagavarapu, Advertising, Digital TV, Middleware, Set Top Box, Worldwide

INVIDI extends addressable TV partnership with Tata Elxsi
Aug 3, 2020 – INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
News categories: INVIDI, Tata Elxsi, Prasad Sanagavarapu, Nitin Pai, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box

INVIDI and Foxtel to bring addressable television to Australia
Oct 24, 2017 – INVIDI Technologies and Foxtel have announced that they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content.
News categories: INVIDI Technologies, Foxtel, Dave Downey, Peter Tonagh, Advertising, Australia, Digital TV, Middleware, Satellite, Set Top Box

DISH Network® to Integrate INVIDI Technologies for Addressable Television Advertising
Nov 10, 2008 – DISH Network (Nasdaq: DISH) has announced an agreement with INVIDI Technologies to use INVIDI's Advatar™ technology to deliver addressable, targeted national and local television advertising.
News categories: DISH Network, INVIDI, Advertising, Digital TV, Middleware, Satellite, Set Top Box, USA