Digital TV News: LEA

Zattoo deploys Bitmovin Player
May 2, 2024 – Bitmovin has announces that Zattoo has deployed the Bitmovin Player for Web to elevate its audience's viewing experience by delivering high-quality video streams to the broadest range of devices.
News categories: Bitmovin, Zattoo, Stefan Lederer, Stefan Kaiser, Digital TV, Europe, Media Player, Streaming

Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories: Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA

Comcast releases research on how viewers discover new TV content
May 1, 2024 – Comcast Advertising has released a report analyzing trends in how consumers navigate and discover TV content across traditional and streaming in the U.S. and Europe.
News categories: Comcast Advertising, Travis Flood, Marcien Jencke, Digital TV, Europe, Market Research, USA, UX

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA

Scalstrm and EZDRM partner on video content security
Apr 30, 2024 – Scalstrm and EZDRM have announced a partnership combining Scalstrm's video streaming technology with EZDRM's DRMaaS solutions, creating a secure end-to-end video delivery ecosystem.
News categories: EZDRM, Scalstrm, Olga Kornienko, Ola Bengtsson, Content Distribution, Digital TV, DRM, Streaming, Worldwide

RTL Luxembourg deploys Verimatrix to protect auto racing from piracy
Apr 30, 2024 – Verimatrix (Paris:VMX) has announced that RTL Luxembourg has selected the Verimatrix Streamkeeper Multi-DRM solution to ensure the security of its motorsport content and protect its related revenues.
News categories: Verimatrix, RTL Luxembourg, Andrew Bear, Tom Weber, Digital TV, DRM, Luxembourg

Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories: Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA