Digital TV News: LG Ad Solutions

LG Ad Solutions offers screensaver ads on LG Smart TVs
Sep 5, 2024 – LG Ad Solutions has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs.
News categories: LG Ad Solutions, Dave Rudnick, Chris Weiland, Advertising, Digital TV, Smart TV, USA, UX, Worldwide

LG Ad Solutions to adopt Unified ID 2.0
May 9, 2024 – LG Ad Solutions has initiated the integration of the Unified ID 2.0 solution (UID2) to enable advertisers to use their first-party data across LG's audience network in a privacy-conscious manner.
News categories: LG Ad Solutions, The Trade Desk, Mike Brooks, Will Doherty, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories: Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

Nielsen to integrate U.S. ACR data from LG Ad Solutions
Oct 19, 2023 – Nielsen has announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its U.S. TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
News categories: Nielsen, LG Ad Solutions, Ameneh Atai, Alistair Sutcliffe, Advertising, Big Data, Digital TV, Smart TV, USA

LG Ad Solutions expands into the Canadian market
Jul 13, 2023 – LG Ad Solutions has expanded into the Canadian marketplace, at the same time releasing findings from a study of perceptions and behaviors related to CTV among Canadian consumers.
News categories: LG Ad Solutions, Jason Randall, Advertising, Canada, Digital TV, Market Research, Streaming

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

LG Ad Solutions releases 'Direct-to-Glass Playbook'
Jun 15, 2023 – LG Ad Solutions has released a 'Direct-to-Glass Playbook' to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Smart TV, Worldwide