Digital TV News: LiveRamp

Initiative to support development of addressable media in Europe launched
Dec 16, 2021 – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe.
News categories: Project X Institute, Advertising, Big Data, Digital TV, Europe

LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories: LiveRamp, Jay Prasad, Advertising, Digital TV, USA

fuboTV partners with LiveRamp on addressable ad targeting
May 3, 2021 – fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.
News categories: fuboTV, LiveRamp, Diana Horowitz, Pamela Duckworth, Advertising, Big Data, Digital TV, Streaming, Subscribers, USA

TiVo to expand ad reach with BDEX ML-based audience targeting
Mar 24, 2021 – TiVo will use the BDEX Omnisource IQ — Machine Learning solution to create, based on its TV data, a model of advertisers’ ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.
News categories: BDEX, TiVo, David Finkelstein, Walt Horstman, Advertising, Big Data, Digital TV, USA

Comscore announces advancements in cross-screen media measurement
Oct 26, 2020 – Comscore's (NASDAQ: SCOR) approach centers on audience- and impression-based currency, enhanced addressable advertising capabilities, outcome-based attribution, Exact Commercial Ratings and solutions solving for cookieless world.
News categories: Comscore, Bill Livek, Chris Wilson, Carol Hinnant, David Algranati, Advertising, Big Data, Digital TV, USA

Comscore powers LiveRamp updated TV measurement solution
Oct 1, 2020 – Comscore (NASDAQ: SCOR) and LiveRamp (NYSE: RAMP) have unveiled a version of LiveRamp's TV measurement solution that comines Comscore's data with LiveRamp's identity and data connectivity solutions.
News categories: Comscore, LiveRamp, Chris Wilson, John Hoctor, Advertising, Big Data, USA

Coalition for Innovative Media Measurement adds 12 new members
May 5, 2020 – The Coalition for Innovative Media Measurement (CIMM) has announced that Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp have joined.
News categories: CIMM, Jane Clarke, Advertising, Big Data, Digital TV, USA

Beachfront, Beeswax adopt LiveRamp IdentityLink bidding for CTV
Feb 25, 2020 – Beachfront and Beeswax have announced that they have become first to adopt and enable LiveRamp (NYSE: RAMP) IdentityLink, a people-based, privacy-first identifier for connected TV, display, and mobile campaigns.
News categories: LiveRamp, Beachfront, Beeswax, Travis Clinger, Daniel Church, Ari Paparo, Advertising, Big Data, Digital TV, Streaming, USA

Amobee to integrate LiveRamp IdentityLink to enhance targeting
Nov 20, 2019 – Amobee is to integrate LiveRamp’s (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamp’s identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
News categories: Amobee, LiveRamp, Bryan Everett, Travis Clinger, Advertising, Big Data, Digital TV, Streaming, USA