Digital TV News: MAGNA Global
KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories:
KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA
Roku to acquire dataxu
Oct 22, 2019 – Roku (NASDAQ: ROKU) has announced that it has entered into an agreement to purchase dataxu. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms.
News categories:
Roku, dataxu, Anthony Wood, Advertising, Big Data, Digital TV, MandA, Streaming, USA, Worldwide
49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories:
Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA
Roku introduces analytics and planning tools for OTT advertisers
May 22, 2019 – Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brand’s linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.
News categories:
Roku, Scott Rosenberg, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA
Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories:
Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA
Nielsen to include credit for viewing on Facebook, Hulu and YouTube
Aug 15, 2017 – Nielsen has announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, clients can capture incremental viewing of their content within their reported audience numbers.
News categories:
Nielsen, Megan Clarken, Advertising, Big Data, Streaming, USA
MAGNA partners with Roku to deliver targeted advertising to OTT audiences
Jan 25, 2017 – MAGNA, a unit of IPG Mediabrands, has announced a partnership with Roku to deliver targeted advertising to OTT audiences. Through the partnership IPG Mediabrands clients will gain access to the advertising capabilities of the Roku platform.
News categories:
MAGNA Global, Roku, IPG Mediabrands, David Cohen, Scott Rosenberg, Advertising, Digital TV, Middleware, Set Top Box, Streaming, USA, Worldwide
Hulu subscribers up 30% YoY; adds ad partnerships
May 4, 2016 – Hulu has announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month. Hulu also unveiled new content deals and advertising partnerships with Nielsen and Millward Brown.
News categories:
Hulu, BrightLine, Millward Brown, Mike Hopkins, Peter Naylor, Advertising, Digital TV, Streaming, Subscribers, USA
Latest News
- NOS Portugal adds 250 pay TV subscribers in 1Q 2024
- ATEME integrates Advanced HDR by Technicolor
- 20% of US internet households subscribe to a gaming service
- StarHub Entertainment subscribers down 8,000 in 1Q2024
- Groupe M6 launches M6+ free streaming platform
- Comcast to offer discounted Peacock, Netflix, Apple TV+ bundle
- Panasonic offers Fire TV, Google TV and Powered by TiVo
- Eutelsat reports results for the period ended 31 March 2024
- Nielsen launches The Media Distributor Gauge
- Minerva AI Companion enhances the TV viewing experience
- SES Ethiosat delivering content to 95% of TV homes in Ethiopia
- Vidzemes TV expands with PlayBox Neo Channel-in-a-Box playout
- ocilion enhances user experience with Simply.TV metadata
- Vantiva RDK device shipments exceed 125 million
- VinFast first with Sony Pictures in-car service
- LG Ad Solutions to adopt Unified ID 2.0
- Ofcom reviews future of DTT in the UK
- GTPL offers cable TV directly on Samsung TVs using TVKey
- Warner Bros. Discovery adds 2 million DTC subscribers in 1Q 2024
- Telefónica pay TV accesses down 45,000 in 1Q 2024