Digital TV News: Nine Network
Future of TV in Australia is linear + BVOD
Feb 25, 2021 – At the Future of TV Advertising Sydney forum, OzTAM CEO Doug Peiffer has shared top line test data from Virtual Australia (VOZ), the new all-screen, cross-platform Total TV planning and reporting database.
News categories:
OzTAM, Virtual Australia, Doug Peiffer, Advertising, Australia, Digital TV, Market Research, Smart TV, Streaming
OzTAM adds co-viewing to BVOD reporting
Sep 10, 2020 – OzTAM has introduced CTV co-viewing data to its VPM Report. The enhancement evolves the VPM service from a 1:1 people-to-device measure for BVOD to reflect that people often watch BVOD content together on a CTV.
News categories:
OzTAM, Doug Peiffer, Advertising, Australia, Big Data, Digital TV, Market Research, Streaming
First Total TV findings released by Virtual Australia (VOZ)
Feb 27, 2020 – In the first stage of a phased rollout, OzTAM, Regional TAM and Nielsen have released top line findings from the new Virtual Australia (VOZ) Total TV database, which brings together broadcast viewing on TV sets and connected devices.
News categories:
Virtual Australia, Doug Peiffer, Australia, Digital TV, Market Research
Discovery and YouTube announce live and on-demand partnership
Apr 10, 2019 – Discovery and YouTube have announced a distribution agreement that will extend Discovery's portfolio of brands on YouTube TV’s live TV and on-demand subscription service and increase YouTube TV's lifestyle and factual content offering.
News categories:
Discovery, YouTube TV, Eric Phillips, Lori Conkling, Content Distribution, Digital TV, Streaming, USA
Addressable TV advertising technology already reaches over 9 million Australians
Aug 26, 2018 – Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
News categories:
Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research, Streaming
Netflix set to pass 10 million user mark in Australia
Aug 3, 2018 – According to Roy Morgan Research, Netflix has continued its impressive growth over the last year with over 9.8 million Australians in the June 2018 quarter now having a Netflix subscription in their household – up nearly 30% on a year ago.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, Streaming, Subscribers
OzTAM introduces Australia's first all-screen integrated TV database
Jul 30, 2018 – Australia will have an integrated database that will combine broadcast viewing on TV sets and connected devices, and support advanced audience targeting, with the launch of OzTAM’s new service, Virtual Australia (VOZ) in 2019.
News categories:
OzTAM, Nielsen, Doug Peiffer, David Ellem, Advertising, Australia, Big Data, Digital TV
Brightcove adds support for HbbTV
Jun 3, 2014 – Brightcove (NASDAQ: BCOV) has launched support for HbbTV, enabling broadcasters to combine over-the-air broadcast and IP delivery to publish personalized video and interactive TV experiences to users on connected TVs and set-top boxes.
News categories:
Brightcove, Mat Yelavich, Anil Jain, Content Distribution, Content Protection, HbbTV, Worldwide
Quickflix 'smart channel' delivers Hollywood on demand in Australia
Oct 27, 2011 – A movie streaming service, from Australian online movie rental subscription company Quickflix (ASX: QFX), will launch through Sony's range of connected BRAVIA TVs, Blu-ray players and home theatre systems from 27 October 2011.
News categories:
Quickflix, Australia, Blu-ray, Digital TV, Smart TV, Streaming
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