Digital TV News: Omnicom

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories: KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA

DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories: DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA

AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories: AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA

ITV launches linear addressable advertising in YouView homes
Oct 11, 2023 – ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing.
News categories: ITV, Omnicom, Ben Allen, Adam Turner, Advertising, Broadcast, Digital TV, Middleware, UK

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories: CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA

U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories: OpenAP, David Levy, Advertising, Big Data, Digital TV, USA

VideoAmp and Warner Bros. Discovery agree audience measurement deal
Jan 3, 2023 – VideoAmp has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company's portfolio of sports, news, lifestyle, and premium entertainment brands.
News categories: VideoAmp, Warner Bros. Discovery, Ross McCray, Andrea Zapata, Ralph Pardo, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA