Digital TV News: Omnicom
DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories:
DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA
AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories:
AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA
ITV launches linear addressable advertising in YouView homes
Oct 11, 2023 – ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing.
News categories:
ITV, Omnicom, Ben Allen, Adam Turner, Advertising, Broadcast, Digital TV, Middleware, UK
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories:
CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA
U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories:
OpenAP, David Levy, Advertising, Big Data, Digital TV, USA
VideoAmp and Warner Bros. Discovery agree audience measurement deal
Jan 3, 2023 – VideoAmp has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company's portfolio of sports, news, lifestyle, and premium entertainment brands.
News categories:
VideoAmp, Warner Bros. Discovery, Ross McCray, Andrea Zapata, Ralph Pardo, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA
Ad-supported Disney+ now available in the U.S.
Dec 8, 2022 – Disney+ has made its ad-supported subscription offering available in the U.S. New subscription plans with ads across the Disney Bundle and Hulu + Live TV packages are also now available.
News categories:
Disney, Disney Advertising, Michael Paull, Rita Ferro, Advertising, Digital TV, Streaming, USA
AWS Clean Rooms launched
Nov 29, 2022 – Amazon Web Services (NASDAQ: AMZN) has announced AWS Clean Rooms, an analytics service that helps companies analyze and collaborate on their combined datasets without sharing or revealing underlying data.
News categories:
Amazon Web Services, Dilip Kumar, Advertising, Big Data, Digital TV, Worldwide
Latest News
- ATSC expanding video compression options for ATSC 3.0
- Swisscom to acquire Vodafone Italia
- Video Solutions selects Whip Media reporting and royalty payments system
- SLING TV launches free classic arcade games
- Western Europe OTT revenues to be up 55% in 2029
- Irdeto releases 'State of the Video Entertainment Industry' report
- Paramount to sell 13.01% stake in Viacom18 to Reliance Industries
- Telia cuts cloud costs for DVR services with Synamedia
- Bitmovin and Yospace launch live streaming ad partnership
- Teads expands exclusive CTV native ads partnership with LG Ad Solutions
- Sinclair & APTS offer free ATSC 3.0 channel hosting for public TV stations
- Proximus launches multiscreen Pickx apps with 3SS
- ZTE and Moratelindo deploy Android TV STB in Indonesia
- Free viewing increases lead over SVOD
- New TV Box for Proximus customers
- Zapping deploys Zixi for OTT content delivery
- DoubleVerify and NBCUniversal launch program-level measurement
- CacheFly and StreamGuys offer ultra-low latency video delivery
- Tubi releases 2024 streaming insights report
- Titan OS expands channel lineup