Digital TV News: Parks Associates

U.S. pay TV loses over 18 million subscribers between 2014 and 2020
Jul 8, 2021 – Parks Associates estimates that between 2014 and 2020, the US pay TV industry lost over 18 million subscribers. Pay TV operators are thus seeking alternatives to traditional pay TV for their consumer services arsenal.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA

47% of US broadband households subscribe to Prime Video
Jun 2, 2021 – Parks Associates research shows that 47% of US broadband households currently subscribe to Amazon Prime Video. The content rights deal between Amazon and the NFL will help increase the service’s uptake.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Online video integration interests 60% of U.S. pay TV subscribers
Feb 3, 2021 – Research from Parks Associates shows that 60% of U.S. pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription.
News categories: Parks Associates, Kristen Hanich, Digital TV, Gaming, Market Research, OTT, Set Top Box, Smart Home, USA, UX

U.S. vMVPDs likely to gain subscribers from traditional pay TV
Jan 28, 2021 – Research from Parks Associates reveals 43% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, OTT, USA

69% of OTT trialers end up subscribing to at least one trialed service
Dec 16, 2020 – Parks Associates research has found that approximately 40% of US broadband households trialed at least one OTT service during the COVID-19 crisis and nearly 70% of these households ended up subscribing.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

20% of U.S. broadband households use ad-supported OTT services
Dec 15, 2020 – Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Lack of sports programming drives video service cancellations in the U.S.
Dec 10, 2020 – Parks Associates found that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service.
News categories: Parks Associates, Jennifer Kent, COVID-19, Digital TV, Market Research, USA

47% of US broadband households subscribe to Amazon Prime Video
Dec 9, 2020 – OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

Churn rate drops for U.S. OTT services especially vMVPDs
Dec 8, 2020 – Parks Associates research finds the overall annual churn rate for OTT services dropped from 46% in 3Q 2019 to 38% in 3Q 2020. vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA