Digital TV News: Parks Associates

U.S. consumers spend nearly seven hours per week watching online video
Jul 1, 2020 – Parks Associates has announced research showing that the number of hours per week U.S. consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020.
News categories: Parks Associates, Dr. Kenneth Wacks, Digital TV, Market Research, USA

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

54% of US broadband households now own a smart TV
Jun 24, 2020 – Parks Associates has released a whitepaper which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.
News categories: Parks Associates, Applicaster, Steve Nason, Jonathan Laor, Digital TV, Market Research, Smart TV, USA

76% of US broadband households had OTT subscription in Q1 2020
Jun 8, 2020 – Research from Parks Associates finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. 62% subscribed to a traditional pay-TV service.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Disney+ and Apple TV+ both see success during first six months in the market
May 29, 2020 – Parks Associates has released research showing that new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the 'Big 3' Netflix, Amazon Prime Video, and Hulu.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

67% of US broadband households using at least one connected video device
May 19, 2020 – New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR.
News categories: Parks Associates, Kristen Hanich, Blu-ray, Digital TV, DVR, Games Console, Market Research, OTT, Set Top Box, Smart TV, USA

COVID-19 will drive greater usage of TVOD services in 2020
May 7, 2020 – Parks Associates predicts that consumer usage of TVOD services will increase significantly in 2020. According to the firm, in Q1 2020, 14% of US broadband households had used a TVOD service over the past 30 days, a five-point increase from the previous year.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

76% of US broadband households subscribe to an OTT service
Apr 27, 2020 – According to Parks Associates, 76% of US broadband households subscribe to an OTT service, and adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV is now at 12% of US broadband households.
News categories: Parks Associates, Reelgood, Steve Nason, Catharine Burhenne, COVID-19, Digital TV, Market Research, OTT, USA

TV antenna usage in US broadband households up 25% in 2019
Mar 26, 2020 – According to Parks Associates, 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. Roughly half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD.
News categories: Parks Associates, Steve Nason, Digital TV, Terrestrial, USA