Digital TV News: Parks Associates

63% of U.S. internet households own a Smart TV
Jan 13, 2023 – Parks Associates research shows 63% of U.S. internet households own a smart TV, up from 38% in 2015. The company's OTT Video Market Tracker highlights how companies like Roku have transformed the role of the TV in the home.
News categories: Parks Associates, Elizabeth Parks, CES2023, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

U.S. sports OTT subscription revenue to grow 73% over next five years
Jan 10, 2023 – According to Parks Associates, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

Prime Video heads Parks Associates list of top U.S. SVOD services
Dec 2, 2022 – Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services. This is the first time in the history of the annual report that Netflix is not in the top spot.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

U.S. consumers watch over six hours of video per week on their mobiles
Nov 30, 2022 – Parks Associates finds that consumers have maintained recent increases in the time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet, and computer continues to decrease.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

83% of US internet households subscribe to at least one OTT service
Nov 18, 2022 – Parks Associates research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model.
News categories: Parks Associates, FPT Software, Sarah Lee, Ira Dworkin, Digital TV, Market Research, USA

35 million US internet households interested in cloud gaming subscription
Sep 26, 2022 – Parks Associates estimates that more than 35 million U.S. internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024.
News categories: Parks Associates, Elizabeth Parks, Dr. Dhananjay Lal, Digital TV, Gaming, Market Research, USA

40 million U.S. homes trialed and subscribed to at least one OTT service in H1 2021
Jul 14, 2022 – A study from Parks Associates reveals that 40 million U.S. internet households trialed and subscribed to at least one OTT service in H1 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

By 2024, U.S. traditional pay-TV to have declined to 76.7 million households
Jun 21, 2022 – According to Parks Associates, U.S. pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The firm expects traditional pay-TV to decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014.
News categories: Parks Associates, Paul Erickson, Digital TV, Subscribers, USA

61% of U.S. livestreaming viewers watch sports
May 9, 2022 – Parks Associates research has found that 43% of U.S. internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content at 61% of livestreaming users.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, Streaming, USA