Digital TV News: Parks Associates

Online video integration interests 60% of U.S. pay TV subscribers
Feb 3, 2021 – Research from Parks Associates shows that 60% of U.S. pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription.
News categories: Parks Associates, Kristen Hanich, Digital TV, Gaming, Market Research, OTT, Set Top Box, Smart Home, USA, UX

U.S. vMVPDs likely to gain subscribers from traditional pay TV
Jan 28, 2021 – Research from Parks Associates reveals 43% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, OTT, USA

69% of OTT trialers end up subscribing to at least one trialed service
Dec 16, 2020 – Parks Associates research has found that approximately 40% of US broadband households trialed at least one OTT service during the COVID-19 crisis and nearly 70% of these households ended up subscribing.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

20% of U.S. broadband households use ad-supported OTT services
Dec 15, 2020 – Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Lack of sports programming drives video service cancellations in the U.S.
Dec 10, 2020 – Parks Associates found that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service.
News categories: Parks Associates, Jennifer Kent, COVID-19, Digital TV, Market Research, USA

47% of US broadband households subscribe to Amazon Prime Video
Dec 9, 2020 – OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

Churn rate drops for U.S. OTT services especially vMVPDs
Dec 8, 2020 – Parks Associates research finds the overall annual churn rate for OTT services dropped from 46% in 3Q 2019 to 38% in 3Q 2020. vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Verimatrix introduces watermarking for HTML5
Nov 18, 2020 – Verimatrix (Paris:VMX) has announced general availability of its Verimatrix Watermarking anti-piracy technology for HTML5, enabling users to attach a signature to each viewer on an HTML5 streaming platform.
News categories: Verimatrix, Asaf Ashkenazi, Martin Bergenwall, Digital TV, HTML5, Watermarking, Worldwide