Digital TV News: Parks Associates

46% of U.S. internet households are cord cutters
Feb 4, 2025 – According to Parks Associates, 56 million (46%) US internet households are Cord Cutters. Additionally, 12% are Cord Nevers, having never subscribed to any sort of traditional pay TV.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, TV Services, USA

U.S. home service bundle ARPU increased in 2024
Dec 18, 2024 – According to research from Parks Associates, ARPU for traditional services bundled with home internet in the U.S. increased in 3Q 2024 compared to the same quarter in 2023.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, Mobile, TV Services, USA

U.S. spending on standalone pay TV increased in Q3 2024
Nov 21, 2024 – Parks Associates data reveals that U.S. consumers who do not bundle their home services increased their monthly spend YoY in Q3 2024. Traditional pay TV increased to an average of $91 per month.
News categories: Parks Associates, Kristen Hanich, Broadband, Digital TV, Market Research, Mobile, TV Services, USA

68% of US households have a smart TV, 46% have a streaming media player
Nov 14, 2024 – Parks Associates research has found that 68% of U.S. internet households now own a smart TV and 46% own a streaming media player, an increase from 2020 when 54% and 42% owned these devices, respectively.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Parks Associates releases Top 10 US SVOD services list
Nov 12, 2024 – Parks Associates has released its updated list of the top 10 U.S. subscription streaming video services, based on estimated numbers of subscribers through September 2024.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

Tech giants dominate U.S. streaming platform market
Nov 7, 2024 – According to Parks Associates, Roku and Amazon are the most popular streaming media player brands in the U.S., while Samsung is the most popular brand of smart TV purchased.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Set Top Box, Smart TV, TV OS, USA

More U.S. streaming consumers opting for basic tiers with ads
Oct 22, 2024 – Parks Associates research has found that ad-based tier subscriptions are increasingly being adopted in the U.S. and now account for 57% of the user bases of the leading video streaming services.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA

50% of U.S. consumers watch free ad-supported video
Aug 14, 2024 – Parks Associates research shows that 67% of U.S. consumers now watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch OTA broadcasts.
News categories: Parks Associates, JW Player, Sarah Lee, James Burt, Digital TV, Market Research, Mobile, Smart TV, Tablet, Terrestrial, USA

U.S. average spending on streaming drops from $90 to $64 per month
Jun 25, 2024 – Research from Parks Associates shows a 30% drop in spending for streaming SVOD services, with the average US internet household spending about $63 per month on such services, down from $90 in 2021.
News categories: Parks Associates, Sarah Lee, Elizabeth Parks, Digital TV, Market Research, Streaming, USA