Digital TV News: TechEdge
UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories:
Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK
AudienceProject partners with SpotX on OTT measurement
Oct 13, 2020 – SpotX has announced the UK launch of SpotX MetriX, a cross-platform measurement solution developed with AudienceProject and TechEdge. The solution offers brands and their agencies insights into growing OTT audiences.
News categories:
AudienceProject, SpotX, TechEdge, Henrik Lauritzen, Graeme Lynch, Advertising, Big Data, Digital TV, Streaming, UK
BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories:
BARB, Justin Sampson, Advertising, Digital TV, Streaming, UK
Kantar Media and TechEdge create audience analytics software unit
Oct 2, 2017 – Kantar Media and TechEdge have announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Media’s software portfolio and cements the organisation’s audience software analytics offering to bring new innovations to market.
News categories:
Kantar Media, TechEdge, Andy Brown, Andreas Velter, Advertising, Big Data, Digital TV, Worldwide
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