Digital TV News: Turner
WarnerMedia names upcoming D2C service HBO Max
Jul 9, 2019 – WarnerMedia has unveiled HBO Max as the name of its new streaming service. The service will include an extensive collection of exclusive original programming as well as content from WarnerMedia’s portfolio of brands and libraries.
News categories:
WarnerMedia, Robert Greenblatt, Digital TV, Streaming, USA
WarnerMedia chooses AsiaSat for HD distribution in Asia
Jun 18, 2019 – AsiaSat has been selected by WarnerMedia as its partner for the distribution of the regional HD services of CNN International, Cartoon Network, Boomerang and Warner TV, as well as HBO HD in South Asia, via AsiaSat 7 in the Asia-Pacific.
News categories:
AsiaSat, Turner, WarnerMedia, Ina Lui, James Crossland, Asia, Content Distribution, Digital TV, Satellite
Esports to break the billion-dollar barrier in 2020
Jun 11, 2019 – The rise of esports continues to present vast opportunities for pro AV, IT and broadcast companies alike. Industry revenues are on track to exceed $900m this year and poised to break the billion-dollar mark in 2020, according to Futuresource Consulting.
News categories:
Futuresource Consulting, Adam Cox, Digital TV, Market Research, Worldwide
Catalina and Samba TV partner to transform media and measurement landscape
Jun 4, 2019 – Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
News categories:
Samba TV, Catalina, Ashwin Navin, Howard Shimmel, Jerry Sokol, Dr. Wes Chaar, Advertising, Big Data, Streaming, USA
IDC expects worldwide semiconductor revenue to drop 7.2% in 2019
May 15, 2019 – After three consecutive years of growth, with year-over-year growth of 13.2% in 2018, the latest update from IDC forecasts that worldwide semiconductor revenue will decline to $440 billion in 2019, down 7.2% from $474 billion in 2018.
News categories:
IDC, Mario Morales, Market Research, Semiconductor, Worldwide
Ooyala unveils Google Cloud integrations at NAB 2019
Apr 8, 2019 – Ooyala will showcase a range of new features for its Ooyala Flex Media Platform at NAB 2019. The platform now integrates with Google Cloud Video Intelligence and Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment.
News categories:
Ooyala, Google Cloud, Jonathan Huberman, Big Data, Content Distribution, Digital TV, NABShow, Worldwide
Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories:
Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA
U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories:
VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Content Identification, Digital TV, Smart TV, Streaming, USA
Samba TV tune-in measurement now available in the Google Marketing Platform
Mar 6, 2019 – Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TV’s methodology links cross-screen ad exposure to its multi-source TV dataset.
News categories:
Samba TV, Google Marketing Platform, Ashwin Navin, Marie Hughes, Advertising, Big Data, Digital TV, Worldwide
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