Digital TV News: Univision

NEXTGEN TV expands to 11 stations in Phoenix
Jul 15, 2021 – As the first market in the U.S. to experience NEXTGEN TV when it launched in 2018, audiences in the Phoenix area can now enjoy an expanded roster of 11 local stations delivering the next generation broadcast technology.
News categories: Pearl TV, E.W. Scripps, Univision Communications, Anne Schelle, Brian Lawlor, Greg Coburn, ATSC 3, Content Distribution, Digital TV, USA

Sacramento TV stations launch NEXTGEN TV
Jul 9, 2021 – Six Sacramento TV stations (KOVR, KCRA, KQCA, KTXL, KXTV and KUVS) have banded together to launch NEXTGEN TV. Sacramento is the first city in Northern California to launch a commercial NEXTGEN TV service.
News categories: Pearl TV, Anne Schelle, Ariel Roblin, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, OTT, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, OTT, Smart TV, USA

Univision to launch unified global streaming service
Jun 21, 2021 – Univision has unveiled plans for a global streaming service, which will included both free ad-supported and premium subscription-based options, to launch in the U.S. and Latin America in 2022.
News categories: Univision, Pierluigi Gazzolo, Rodrigo Mazon, Wade Davis, Digital TV, Latin America, OTT, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, OTT, Smart TV, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, OTT, Smart TV, USA

Televisa to merge media, content and production assets with Univision
Apr 14, 2021 – Grupo Televisa and Univision Holdings have agreed to combine Televisa’s content and media assets with Univision to create the largest Spanish-language media company in the world: Televisa-Univision.
News categories: Univision, Televisa, Wade Davis, Marcelo Claure, Emilio Azcárraga, Bernardo Gómez, Digital TV, Latin America, MandA, USA

Locast brings free local TV streaming service to Portland, Oregon
Mar 17, 2021 – Locast is now delivering 39 local TV channels via the internet – for free – to residents living in the Portland market as well as the Washington cities of Vancouver, Longview, and Kelso. Portland is the 31st Locast market.
News categories: Locast, Digital TV, OTT, USA