Digital TV News: iSpot

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

U.S. JIC awards iSpot certification as national currency
Aug 13, 2024 – The U.S. Joint Industry Committee (JIC) has announced that iSpot has been granted JIC Currency Certification. The news follows the JIC's certification of Comscore and VideoAmp in April.
News categories: U.S. Joint Industry Committee, iSpot, Travis Scoles, Advertising, Big Data, Digital TV, USA

Future Today to measure streaming TV ad campaigns with iSpot
Jul 23, 2024 – Future Today is to use iSpot Streaming Measurement to measure incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.
News categories: iSpot.tv, Future Today, Jennifer D’Alessandro, Vikrant Mathur, Advertising, Big Data, Digital TV, Streaming, USA

DISH Media offers Pause Ads on Sling TV
Jul 9, 2024 – DISH Media has announced the launch of Pause Ads, a new format for advertisers to engage viewers in a non-disruptive manner when they pause live or on-demand content on Sling TV.
News categories: DISH Media, Sling, Tom Fochetta, Advertising, Digital TV, USA, UX

Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories: Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories: U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA

Moonbug selects iSpot to measure viewership on CTV apps
Mar 28, 2024 – Moonbug has selected iSpot’s cross-platform TV measurement solution to measure viewership across its owned and operated CTV apps without compromising data security for minors.
News categories: iSpot, Moonbug, Stuart Schwartzapfel, Emma Witkowski, Advertising, Apps, Big Data, Digital TV, Streaming, USA