Digital TV News: tvScientific

tvScientific granted patent for TV outcome optimization technology
Aug 20, 2024 – tvScientific has announced the approval of a continuation of its patent for technology that automatically optimizes TV advertising to meet advertiser-declared outcome goals.
News categories: tvScientific, Jason Fairchild, Advertising, Digital TV, Patent, USA

Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories: Telly, Advertising, CES2025, Digital TV, Smart TV, USA, UX

NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, NewFronts, USA, Worldwide

NBCUniversal launches Peacock Ad Manager with tvScientific
Apr 29, 2022 – NBCUniversal has announced a partnership with tvScientific to launch Peacock Ad Manager, a self-service ad buying platform with full-funnel attribution measurement. Peacock Ad Manager givse advertisers access to the full breadth of NBCUniversal’s streaming portfolio.
News categories: tvScientific, NBCUniversal, Jason Fairchild, Krishan Bhatia, Advertising, Digital TV, Streaming, USA, Worldwide

tvScientific launches CTV advertising solution for Games
Apr 14, 2022 – tvScientific has launched a CTV performance advertising solution for the games industry. The ad platform combines the reach and engagement of TV advertising with the performance, trackability and cost effectiveness of digital marketing.
News categories: tvScientific, Kent Wakeford, Jerome Turnbull, Advertising, Digital TV, Gaming, Worldwide

Magnite and tvScientific launch performance CTV program
Jun 9, 2021 – Magnite and tvScientific have announced a program to connect CTV publishers with a new class of TV buyers, digital-first performance marketers that have not traditionally engaged in CTV advertising.
News categories: Magnite, tvScientific, Todd Randak, Jason Fairchild, Advertising, Digital TV, Streaming, USA