Digital TV News: Aleck Schleider
Amobee launches data marketplace for connected TV and multiscreen advertising
Aug 15, 2019 – Amobee has announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns.
News categories:
Amobee, Aleck Schleider, Chris Langel, Jared Gach, Grant Ries, Advertising, Big Data, Digital TV, Streaming, USA
Tru Optik closes $10 million venture round
Apr 3, 2019 – Tru Optik has announced the close of a $10 million venture round. The funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its OTT Household Graph and extend its capabilities across other forms of addressable advertising.
News categories:
Tru Optik, Mithera Capital, Andre Swanston, Mark Feldman, Matt Spiegel, Colin Petrie-Norris, Aleck Schleider, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide
Amobee integrates Nielsen’s Enterprise Audience API
Feb 20, 2019 – Amobee has announced an agreement with Nielsen to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data.
News categories:
Amobee, Nielsen, Aleck Schleider, Jessica Hogue, Advertising, Big Data, Digital TV, USA
Tru Optik launches OptOut.TV to give consumers OTT privacy controls
Jan 11, 2018 – Tru Optik has announced the launch of OptOut.TV, a solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem. OptOut.TV’s mission is to bring a higher level of privacy control to OTT.
News categories:
Tru Optik, Videology, Alliant Cooperative, Andre Swanston, Aleck Schleider, Donna Hamilton, Advertising, Big Data, Digital TV, Mobile, Streaming, USA, Worldwide
Videology and Tru Optik create addressable reach platform for connected TV
Aug 2, 2017 – Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videology’s platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.
News categories:
Videology, Tru Optik, Aleck Schleider, Andre Swanston, Jason DeMarco, Francois Lee, Advertising, Digital TV, Mobile, Streaming, USA
Latest News
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services
- Vantiva has shipped 22 million Android TV set-top boxes
- Newsmax launches subscription-based app with 24i
- Slovak Telekom and T-Mobile CZ upgrade video streaming with 24i
- CTV/OTT expected to be fastest growing media channel in U.S. in 2024
- Red Bee Media provides WWTV program and schedule data to REELZ
- WISI Communications initiates restructuring in self-administration
- Eutelsat distributes LGCC TV channel to Europe and MENA via satellite
- Akamai rolls out NVIDIA-powered Cloud services optimized for video processing
- Sinclair launches 'Broadspan' datacasting platform
- U.S. households report consuming 43.5 hours of video per week