Digital TV News: Bryon Schafer
Vevo partners with TVision to track video content engagement
Jan 29, 2020 – Vevo has partnered with TVision to understand how viewers engage with its content. TVision’s data identifies how long viewers stay engaged with videos, viewer demographics, and how viewers watch videos - including co-viewing and bingeing.
News categories:
TVision Insights, Vevo, Luke McGuinness, Bryon Schafer, Advertising, Big Data, Digital TV, OTT, Worldwide
Nielsen launches mobile measurement for YouTube ads
Jun 22, 2017 – Nielsen has announced that it has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service adds to Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers.
News categories:
Nielsen, YouTube, David Wong, Advertising, Apps, Big Data, Digital TV, Mobile, OTT, Worldwide
Consumers' desire to stream video content on TV drives device purchases
Aug 6, 2014 – The most important determining factor among consumers in purchasing a new TV or video device is the ability for it to connect to the Internet and stream content, a U.S. study for the Council for Research Excellence (CRE) has found.
News categories:
Council for Research Excellence, Bryon Schafer, Laura Cowan, Digital TV, Market Research, Set Top Box, Smart TV, Tablet, USA
Latest News
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- TV antenna usage in US broadband households up 25% in 2019
- Coronavirus expected to add 5% to global VOD subscriptions in 2020
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- iQIYI to launch service experience Testing Stations across Asia
- Switch Media's server-side ad insertion integrated with SpringServe's ad platform
- Verimatrix VCAS pre-integrated with Broadcom's Android TV platform
- Sinclair Broadcast adopts Qligent Vision Compliance Monitoring and Analysis
- Comscore reports surge in U.S. in-home data usage
- Limelight adds serverless computing to its edge services platform
- Disney+ rolls out in Europe
- TV panel shipments decreased 3.5% M-o-M in February
- Connected TV landscape is shifting away from paid subscriptions
- Eros partners with NBCUniversal to launch Eros Now Prime
- Asia Pacific to add 45 million pay TV subscribers over next 5 years
- RDK now on more than 60 million devices
- Disney+ on UK Samsung Smart TVs from 24th March
- COVID-19 to have significant effect on the semiconductor market
- TV3 Group launches Go3 OTT service with Atende Software