Digital TV News: Connected Intelligence

Internet access speed impacts CE device ownership levels in the U.S.
Feb 9, 2023 – An NPD Group report has revealed that gaps exist in U.S. ownership levels for devices that are more dependent on an internet connection. Examples include 4K TVs and smart home devices.
News categories: NPD Group, Eddie Hold, Broadband, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

U.S. streaming video consumers becoming more price sensitive
Jun 23, 2022 – According to The NPD Group, from October 2021 to April 2022, cost went from the #4 reason for cancelling an SVOD service to #2. According to NPD's latest study, consumers are also increasingly signing up for services based on promotional or discounted offers.
News categories: NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

U.S. TV purchasers more motivated by screen size and picture quality
Apr 26, 2022 – According to NPD, over the last two years the average size of installed TVs in the U.S. has increased by three inches to 47.5". Consumers are also replacing TVs faster than before. The average age of a replaced TV is now 6.4 years, down from 6.8 years in 2020.
News categories: NPD, John Buffone, Paul Gagnon, Digital TV, Market Research, Smart TV, USA

Record-breaking U.S. movie and TV viewership continued in 1H 2021
Sep 14, 2021 – According to The NPD Group, reported time spent watching TV shows and movies in the U.S., in the first half of 2021, rose 4% over last year, as screen-entertainment spending declined by 1%.
News categories: NPD Group, John Buffone, COVID-19, Digital TV, Market Research, Streaming, USA

One billion devices able to deliver content to a screen in US homes
Apr 26, 2021 – According to NPD's 'Device Ownership Trends & Profile Report', by February 2021, U.S. households had over one billion devices installed, connected, and able to deliver digital content to a screen.
News categories: NPD, John Buffone, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Smartphone, Tablet, USA

TV installed base in the U.S. getting bigger and newer
Dec 23, 2020 – According to NPD, over the last several years American TV screens have been inching up in size. Installed TVs in the U.S. are now larger (15% are 60" or over) and newer (the average age is 4.9 years) than ever before.
News categories: NPD Group, John Buffone, Stephen Baker, COVID-19, Digital TV, Market Research, Smart TV, USA

U.S. viewers now bundling seven streaming services
Dec 14, 2020 – According to a survey from The NPD Group, consumers that use streaming to view content are now using seven services, including SVOD and free streaming video services, up from five in April 2020.
News categories: The NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

Voice Assistants, Operating Systems to disrupt consumer ecosystem
Jun 18, 2020 – As connected tech adoption continues to increase among U.S. households, operating systems (iOS, Android) and the accompanying voice assistants are becoming increasingly important to consumers, according to The NPD Group.
News categories: NPD Group, Digital TV, Market Research, Set Top Box, Smart Home, Smart TV, USA

U.S. consumer technology sales to hit $422 billion in 2020
Jan 5, 2020 – Skyrocketing popularity of streaming services and wireless earbuds along with 5G connectivity and AI-enabled devices will drive revenue growth for the U.S. consumer tech industry to a record $422 billion in retail revenues in 2020, according to the CTA.
News categories: Consumer Technology Association, Gary Shapiro, CES2025, Digital TV, In-Car, Market Research, Smart Home, Smart TV, Streaming, USA