Digital TV News: Dan Callahan
Magnite and Charter extend ad partnership to Spectrum TV App
Jun 18, 2024 – Magnite (NASDAQ:MGNI) and Spectrum Reach have expanded their partnership to include the use of Magnite's programmatic advertising technology on the Spectrum TV App.
News categories:
Magnite, Spectrum Reach, Matt McLeggon, Dan Callahan, Advertising, Apps, Digital TV, Streaming, USA
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
Fox selects FreeWheel to enable OneFOX video inventory
Nov 3, 2022 – Fox (Nasdaq: FOXA, FOX) has selected FreeWheel as a partner to enable its OneFOX video inventory. FreeWheel will work with FOX to manage direct sold advertising campaigns across premium content from the company's brands.
News categories:
FreeWheel, Fox Corp, Mark McKee, Dan Callahan, Advertising, Big Data, Digital TV, USA
Fox chooses Magnite as a sell-side ad platform for OneFOX
Oct 19, 2022 – Fox Corporation (Nasdaq: FOXA, FOX) has announced a partnership with Magnite (Nasdaq: MGNI) to power programmatic campaigns for OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio.
News categories:
Magnite, Fox Corp, Mike Laband, Dan Callahan, Advertising, Big Data, Digital TV, Streaming, USA
Fox partners with Innovid for cross-platform measurement
Oct 12, 2022 – Innovid (NYSE: CTV) has announced a partnership with Fox Corporation (Nasdaq: FOXA, FOX) to measure cross-platform viewing consumption across its portfolio of news, sports, entertainment, and streaming properties.
News categories:
Innovid, Fox Corp, Tubi, Jo Kinsella, Dan Callahan, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA
Discovery makes investment in OpenAP
Jan 10, 2022 – OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) have announced that Discovery will become a minority owner of OpenAP, the advanced advertising company bringing scale to audience-based campaigns in television.
News categories:
Discovery, Inc., OpenAP, Jim Keller, David Levy, Advertising, Big Data, Digital TV, USA, Worldwide
QTT launches linear TV ad marketplace
Aug 24, 2021 – QTT has launched QTT Marketplace, an open-platform destination for advertisers and agencies accustomed to digital platforms to directly access premium, curated local and national television inventory.
News categories:
Viamedia, John Piccone, Ethan Heftman, Dan Callahan, Bill Rosolie, Eric Fischer, Todd Randak, Advertising, Digital TV, USA
Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories:
Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA
FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
Mar 25, 2021 – Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
News categories:
FreeWheel, Fox Corp, The Trade Desk, Comcast, Dave Clark, Dan Callahan, Jon Tabak, Advertising, Cable TV, Digital TV, Set Top Box, USA
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