Digital TV News: Dan Callahan
Discovery makes investment in OpenAP
Jan 10, 2022 – OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) have announced that Discovery will become a minority owner of OpenAP, the advanced advertising company bringing scale to audience-based campaigns in television.
News categories:
Discovery, Inc., OpenAP, Jim Keller, David Levy, Advertising, Big Data, Digital TV, USA, Worldwide
QTT launches linear TV ad marketplace
Aug 24, 2021 – QTT has launched QTT Marketplace, an open-platform destination for advertisers and agencies accustomed to digital platforms to directly access premium, curated local and national television inventory.
News categories:
Viamedia, John Piccone, Ethan Heftman, Dan Callahan, Bill Rosolie, Eric Fischer, Todd Randak, Advertising, Digital TV, USA
Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories:
Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA
FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
Mar 25, 2021 – Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
News categories:
FreeWheel, Fox Corp, The Trade Desk, Comcast, Dave Clark, Dan Callahan, Jon Tabak, Advertising, Cable TV, Digital TV, Set Top Box, USA
Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories:
Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA
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