Digital TV News: Daniel Lindén
Bonnier Broadcasting chooses Paywizard to manage OTT customer engagement
Sep 24, 2018 – Bonnier Broadcasting has chosen Paywizard for its subscription OTT TV services. Bonnier wanted to create a single customer view (SCV) database to be able to draw on insight from all of its services. Paywizard’s Decision Moments framework uses this data to prompt proactive moves by Bonnier at critical points in the customer journey.
News categories:
Paywizard, Bonnier, Bhavesh Vaghela, Daniel Lindén, Big Data, Denmark, Digital TV, Finland, Norway, OTT, Sweden
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