Digital TV News: Experian

Improvements in Advanced TV to propel U.S. local video advertising
Feb 6, 2018 – Progress in Advanced TV and the U.S. industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video advertising in 2018, according to BIA/Kelsey.
News categories: BIA/Kelsey, Rick Ducey, Advertising, Digital TV, Market Research, USA

Roku introduces Ad Insights Suite
Jan 17, 2018 – Roku (NASDAQ: ROKU) has announced an advancement in OTT advertising measurement by introducing Ad Insights. The offering allows marketers to measure campaign reach and effectiveness across linear and OTT.
News categories: Roku, Scott Rosenberg, Marissa Jimenez, Advertising, Digital TV, Set Top Box, Streaming, USA, Worldwide

AppNexus integrates with Tru Optik's OTT Marketing Cloud
Nov 8, 2017 – AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.
News categories: AppNexus, Tru Optik, Eric Hoffert, Andre Swanston, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA

GroupM launches Finecast, an addressable TV business in the UK
Sep 27, 2017 – GroupM has announced the launch of Finecast, a company delivering precision and accountability to advertising on television. Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.
News categories: GroupM, Finecast, Kelly Clark, Jakob Nielsen, Advertising, Big Data, UK

Tru Optik connects Kantar Millward Brown data to OTT platform
Jan 31, 2017 – Tru Optik has expanded its capabilities through a partnership with Kantar Millward Brown. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optik’s OTT Marketing Cloud.
News categories: Tru Optik, Kantar Millward Brown, Andre Swanston, David Wiesenfeld, Ken Greenberg, Advertising, Digital TV, Streaming, USA

Tru Optik and Experian introduce OTT-TV measurement solution
Mar 28, 2016 – Tru Optik has partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens.
News categories: Tru Optik, Experian, Andre Swanston, David Wiesenfeld, Kevin Dean, Advertising, Digital TV, Streaming, USA