Digital TV News: Google Ad Manager

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

Reshet 13 selects Kaltura to power D2C streaming service
Feb 9, 2021 – Kaltura has been selected by Israeli broadcaster Reshet 13 to upgrade its direct-to-consumer video service. Reshet 13 will benefit from Kaltura's advanced video technology, along with hosting on Amazon Web Services (AWS).
News categories: Kaltura, Reshet 13, Nuno Sanches, Gal Goren, Advertising, Content Distribution, Digital TV, Israel, Streaming

DAZN integrates Google Ad Manager for DACH countries
Dec 8, 2020 – DAZN has teamed up with Google to establish a technology stack which makes the OTT platform a leading player in delivering addressable broadcasting advertising in the DACH territory (Germany, Austria, Switzerland).
News categories: DAZN, Google Ad Manager, Peter Burroughs, Haruka Gruber, Justin Gupta, Advertising, Austria, Digital TV, Germany, Streaming, Switzerland

Project OAR expands with Scripps and ViacomCBS
May 11, 2020 – The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.
News categories: Project OAR, Scripps, ViacomCBS, Kerry Oslund, Mike Dean, Advertising, Big Data, Digital TV, Smart TV, USA

Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES
Jan 6, 2020 – Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.
News categories: Project OAR, Laura Nelson, Dan Aversano, Helen Katz, Zeev Neumeier, Advertising, Big Data, CES2022, Digital TV, USA

Partner Communications selects Broadpeak for server-side ad insertion
Nov 13, 2019 – Broadpeak has announced that Partner Communications (NASDAQ and TASE: PTNR) will deploy its server-side ad insertion (SSAI) solution. With other Broadpeak technologies already deployed, Partner Communications will be able to deliver personalized ads within VOD content.
News categories: Broadpeak, Partner Communications, iFeelSmart, Jacques Le Mancq, Ronen Gutmanovitz, Advertising, Big Data, Digital TV, IPTV, Israel, UX

Broadpeak to show integrations at APAC Android TV Summit
Oct 30, 2019 – Broadpeak has announced that it has integrated several of its video delivery solutions into the Android TV framework, offering support for ultra-low-latency live streaming, server-side ad insertion and replacement, video analytics, cloud PVR, and UHD and HDR delivery.
News categories: Broadpeak, Jacques Le Mancq, Advertising, Android TV, Content Distribution, Digital TV, QoE, Worldwide