Digital TV News: Hearst Television

Local broadcasters collaborate to launch NextGen TV in Florida
Dec 1, 2020 – Local TV stations in Florida have banded together to launch NEXTGEN TV along the gulf coast. WMOR-TV will serve as the host station for NEXTGEN TV signals from WMOR-TV, WFTS-TV, WFLA-TV, WTSP-TV, and WTVT-TV.
News categories: Pearl TV, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

NEXTGEN TV begins for five local TV stations in Oklahoma City
Oct 8, 2020 – Five local TV stations in Oklahoma City - KOCO-TV, KFOR-TV, KOKH-TV, KOCB and KAUT - have begun broadcasting with ATSC 3.0. Oklahoma City is the seventh launch of ATSC 3.0 for BitPath this year.
News categories: BitPath, Sinclair Broadcast, Nexstar Media, KOCO-TV, John Hane, Mark Aitken, Brett Jenkins, Brent Hensley, ATSC 3, Content Distribution, Digital TV, USA

Sinclair Broadcast joins Pearl TV broadcast business organization
Feb 6, 2020 – Pearl TV has welcomed Sinclair Broadcast Group (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States.
News categories: Pearl TV, Sinclair Broadcast, Anne Schelle, Chris Ripley, ATSC 3, Digital TV, USA

Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories: Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA

Hearst Television moves to impressions-based selling of Local TV ad inventory
Sep 18, 2019 – Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
News categories: Hearst Television, Jordan Wertlieb, Eric Meyrowitz, Advertising, Digital TV, USA

Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories: Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, OTT, Smart TV, USA

Build-out plans announced for Next-Gen TV in top 40 U.S. TV markets
Apr 8, 2019 – At the 2019 NAB Show, a broad coalition of broadcast television station groups announced plans to deploy Next-Gen TV in the 40 largest U.S. TV markets by the end of 2020. The market-driven effort builds on the testing and rollouts that have already taken place.
News categories: Pearl TV, Anne Schelle, ATSC 3, Digital TV, NABShow, USA

FreeWheel to help Hearst Television bring video inventory to advertisers
Apr 8, 2019 – Hearst Television and FreeWheel (Nasdaq: CMCSA) have announced that they have partnered to offer an OTT video solution to advertisers. Hearst Anyscreen, Hearst's OTT advertising product, will use FreeWheel’s Monetization and Revenue Management platform for access to OTT video inventory.
News categories: FreeWheel, Hearst, James Rooke, Adam Noble, Jason DeMarco, Advertising, Digital TV, OTT, USA

Pearl TV using Triveni Digital for ATSC 3.0 quality-assurance
Apr 2, 2019 – Triveni Digital has announced that Pearl TV is using Triveni Digital's StreamScope XM Verifier. StreamScope XM Verifier gives Pearl TV stations a view of the ATSC 3.0 service, allowing them to verify a wide range of ATSC 3.0 quality-assurance metrics.
News categories: Triveni Digital, Pearl TV, Ralph Bachofen, Bob Chase, ATSC 3, Digital TV, NABShow, QoE, USA