Digital TV News: Hearst Television

Broadcast industry leaders invest in RUN3TV
Apr 12, 2024 – Broadcast groups have announced they will lead funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform.
News categories: Pearl TV, Gray Television, Sinclair Broadcast, Nielsen, Comscore, Pat LaPlatney, Chris Ripley, Paul LeFort, Brian Pugh, Advertising, ATSC 3, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX

NEXTGEN TV broadcasting begins in Boston
Jan 31, 2023 – Six television stations in Boston have launched NEXTGEN TV. The stations are: WUNI (Univision; channel 27); WCVB (ABC; channel 5); WFXT (FOX; channel 25); GBH (PBS; channel 2); WBZ (CBS; channel 4) and WBTS (NBC; channel 10).
News categories: Pearl TV, Anne Schelle, Theodore Stoner, ATSC 3, Content Distribution, Digital TV, USA

Six New Orleans television stations launch NEXTGEN TV
Dec 15, 2022 – New Orleans viewers can now find six channels OTA with NEXTGEN TV: WUPL (MyNetwork; channel 54), WWL (CBS, channel 4), WVUE (FOX, channel 8), WDSU (NBC, channel 6), WGNO (ABC, channel 26) and WNOL (CW, channel 38).
News categories: Pearl TV, Anne Schelle, Digital TV

Sacramento TV stations launch NEXTGEN TV
Jul 8, 2021 – Six Sacramento TV stations (KOVR, KCRA, KQCA, KTXL, KXTV and KUVS) have banded together to launch NEXTGEN TV. Sacramento is the first city in Northern California to launch a commercial NEXTGEN TV service.
News categories: Pearl TV, Anne Schelle, Ariel Roblin, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA

TV stations in Orlando launch NEXTGEN TV broadcasts
Jul 1, 2021 – Eight Orlando TV stations have banded together to launch NEXTGEN TV. The stations are WRBW-TV, WOFL-TV, WFTV-TV, WRDQ-TV, WKMG-TV, WESH-TV, WKCF-TV and WUCF-TV. Orlando is the 17th largest TV market in the U.S.
News categories: Pearl TV, Anne Schelle, Mike McClain, John Soapes, ATSC 3, Content Distribution, Digital TV, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

NEXTGEN TV begins broadcasting in Baltimore
Jun 24, 2021 – Six local television stations in Baltimore, MD, including WMAR-TV, WBAL-TV, WBFF, WNUV, and WMPT and WMPB have begun broadcasting using NEXTGEN TV, powered by ATSC 3.0 technology.
News categories: BitPath, John Hane, Brian Lawlor, Dan Joerres, Mark Aitken, Larry D. Unger, Michael Anderson, ATSC 3, Content Distribution, Digital TV, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA