Digital TV News: Jonathan Lewis
Channel 4 unveils results from trial of new streaming ad formats
Dec 11, 2023 – Channel 4 has unveiled results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81% boost in long-term brand recall.
News categories:
Channel 4, Jonathan Lewis, Advertising, Digital TV, Streaming, UK
Channel 4 to see if lower frequency of ads more effective
Mar 29, 2023 – In the UK, advertisers on Channel 4's streaming service are to take part in an experiment to see if fewer adverts from a single brand, can deliver more effective and impactful campaigns.
News categories:
Channel 4, Jonathan Lewis, Richard Warren, Advertising, Digital TV, Streaming, UK
Channel 4 lets advertisers use their own audience segments across its platforms
Jun 5, 2019 – Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
News categories:
Channel 4, Jonathan Allan, Jonathan Lewis, Advertising, Big Data, Digital TV, UK
Channel 4 launches digital sales house for publishers
Jan 3, 2018 – Channel 4 has announced the launch of a digital ad sales house that will see it become the first UK broadcaster to offer 3rd party digital content publishers a full ad sales service. Channel 4 will seek partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks.
News categories:
Channel 4, Jonathan Lewis, Jeremy Rosenberg, Advertising, Digital TV, UK
Channel 4, ProSiebenSat.1, TF1 and Mediaset create digital ad venture
Nov 13, 2017 – Channel 4 has announced that it is investing in an ad sales partnership with ProSiebenSat.1, TF1 and Mediaset. The European Broadcaster Exchange (EBX) venture will establish a VOD exchange to enable video campaigns at scale, initially traded programmatically.
News categories:
Channel 4, ProSiebenSat.1, TF1, Mediaset, Jonathan Lewis, Advertising, Digital TV, France, Germany, Italy, UK
FreeWheel Council for Premium Video expands into Europe
Jun 29, 2017 – Following on the success of the FreeWheel Council for Premium Video (FWC) in North America, the FWC announced its European launch, extending its remit to champion the premium video industry on an international level.
News categories:
FreeWheel, Thomas Bremond, Emmanuel Josserand, Advertising, Digital TV, Europe
Latest News
- Vo1d malware infects over a million Android STBs
- France Télévisions secures replay content with NAGRAVISION
- Antena TV selects Verimatrix cybersecurity and anti-piracy technology
- Clubber TV adopts MainStreaming for sports delivery
- Rakuten TV now available on Altibox TV
- Amagi enables IP-based distribution across APAC for ABS-CBN
- wedotv adopts Zixi to distribute content to partners
- FreeWheel selects Samba TV as ACR partner
- Síminn extends personalisation relationship with XroadMedia
- Amagi and BuyDRM secure streaming video for PlayMedia
- FRANSAT unveils USB format CAM CI Plus 2.0 module
- Kineton adds DTG DVB-I Test Suite to compliance platform
- Dolby unveils live streaming offering for sport and entertainment
- Harmonic VOS360 Ad SaaS validated by FreeWheel
- Amlogic shows WiSA wireless audio STB reference design at IBC
- DVB Native IP published as ETSI standard
- Teads and Whale TV collaborate on home screen display advertising
- Makedonski Telekom and MediaKind unveil MagentaTV
- Accedo to deliver streaming services for Talking Pictures TV
- ACCESS and SmarDTV create integrated 4K puck and content solution