Digital TV News: Jonathan Lewis
Channel 4 lets advertisers use their own audience segments across its platforms
Jun 5, 2019 – Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
News categories:
Channel 4, Jonathan Allan, Jonathan Lewis, Advertising, Big Data, Digital TV, UK
Channel 4 launches digital sales house for publishers
Jan 3, 2018 – Channel 4 has announced the launch of a digital ad sales house that will see it become the first UK broadcaster to offer 3rd party digital content publishers a full ad sales service. Channel 4 will seek partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks.
News categories:
Channel 4, Jonathan Lewis, Jeremy Rosenberg, Advertising, Digital TV, UK
Channel 4, ProSiebenSat.1, TF1 and Mediaset create digital ad venture
Nov 13, 2017 – Channel 4 has announced that it is investing in an ad sales partnership with ProSiebenSat.1, TF1 and Mediaset. The European Broadcaster Exchange (EBX) venture will establish a VOD exchange to enable video campaigns at scale, initially traded programmatically.
News categories:
Channel 4, ProSiebenSat.1, TF1, Mediaset, Jonathan Lewis, Advertising, Digital TV, France, Germany, Italy, UK
FreeWheel Council for Premium Video expands into Europe
Jun 29, 2017 – Following on the success of the FreeWheel Council for Premium Video (FWC) in North America, the FWC announced its European launch, extending its remit to champion the premium video industry on an international level.
News categories:
FreeWheel, Thomas Bremond, Emmanuel Josserand, Advertising, Digital TV, Europe
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