Digital TV News: Kumar Subramanian

MediaMelon and Nowtilus partner on Server-Side Ad Insertion analytics
Jul 16, 2020 – MediaMelon and Nowtilus have announced an integrated solution providing greater measurement transparency and accuracy of server-side ad insertion based on measurement from the client-side video player.
News categories: MediaMelon, Nowtilus, Kumar Subramanian, Leander Carell, Advertising, Big Data, Digital TV, Worldwide

Telecine deploys MediaMelon OTT streaming optimization platform
Apr 22, 2020 – MediaMelon has announced that Telecine SVOD cinema hub has deployed its SmartPlay OTT streaming optimization platform to deliver a better video QoE with lower content delivery costs despite an unprecedented surge in new subscribers and viewing hours.
News categories: MediaMelon, Telecine, Kumar Subramanian, Fabio Lima, Brazil, Content Distribution, Digital TV, OTT

MediaMelon selected by Eros Now for OTT streaming analytics
Apr 3, 2019 – MediaMelon has announced that Eros Now (NYSE: EROS) has deployed its SmartSight analytics platform. SmartSight is a real-time streaming video analytics solution that provides monitoring and deep analysis of streaming performance and content consumption.
News categories: MediaMelon, Eros Now, Kumar Subramanian, Big Data, Digital TV, India, OTT, Worldwide