Digital TV News: Mark Zagorski

DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories: DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA

DoubleVerify unmasks CTV ad fraud scheme, CycloneBot
Feb 28, 2024 – DoubleVerify has revealed the identification and mitigation of CycloneBot, a malicious bot capable of generating up to 250 million falsified ad requests and spoofing around 1.5 million devices daily.
News categories: DoubleVerify, Roku, Mark Zagorski, Roy Rosenfeld, Louqman Parampath, Advertising, Digital TV, Streaming, Watermarking, Worldwide

Ad fraud continues to be a significant issue in CTV
May 18, 2023 – DoubleVerify (NYSE: DV) has released its 2023 Global Insights Report. The report highlights key digital ad quality trends, and demonstrates the need for always-on verification across channels.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Market Research, Streaming, Worldwide

DoubleVerify media quality measurement now available to Netflix advertisers
Mar 20, 2023 – DoubleVerify (NYSE: DV) measurement is now available to all Netflix advertisers, ensuring that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.
News categories: DoubleVerify, Netflix, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify introduces ad viewability verification offering
Feb 14, 2023 – DoubleVerify (NYSE: DV) has launched a solution to verify viewability on CTV, enabling advertisers to measure delivery of the DV Authentic Ad, a proprietary metric that ensures consistent media quality across environments, on CTV.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify to authenticate ad quality for Netflix
Oct 13, 2022 – DoubleVerify (NYSE: DV) has announced that Netflix will use its technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic.
News categories: DoubleVerify, Netflix, Mark Zagorski, Jeremi Gorman, Advertising, Digital TV, Streaming, USA, Worldwide

CTV fraudsters impersonate Smart refrigerators to falsify CTV traffic
Aug 24, 2022 – DoubleVerify (NYSE: DV) has announced that its DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra. The new variant spoofs IoT devices in an attempt to hide fraudulent behavior.
News categories: DoubleVerify, Roy Rosenfeld, Mark Zagorski, Advertising, Digital TV, Streaming, USA

DoubleVerify exposes 'ViperBot' CTV ad fraud scheme
Mar 24, 2022 – DoubleVerify (NYSE: DV) has announced the discovery of 'ViperBot', an advertising fraud scheme that attempts to steal over $8 million each month in ad spend across connected television (CTV) and mobile video.
News categories: DoubleVerify, Mark Zagorski, Jack Smith, Advertising, Content Protection, Digital TV, Streaming, USA

DoubleVerify neutralizes ‘SmokeScreen’ CTV fraud scheme
Aug 12, 2021 – DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off.
News categories: DoubleVerify, Mark Zagorski, Roy Rosenfeld, Advertising, Content Protection, Digital TV, Streaming, USA