Digital TV News: Mark Zagorski

DoubleVerify to authenticate ad quality for Netflix
Oct 13, 2022 – DoubleVerify (NYSE: DV) has announced that Netflix will use its technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic.
News categories: DoubleVerify, Netflix, Mark Zagorski, Jeremi Gorman, Advertising, Digital TV, Streaming, USA, Worldwide

CTV fraudsters impersonate Smart refrigerators to falsify CTV traffic
Aug 24, 2022 – DoubleVerify (NYSE: DV) has announced that its DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra. The new variant spoofs IoT devices in an attempt to hide fraudulent behavior.
News categories: DoubleVerify, Roy Rosenfeld, Mark Zagorski, Advertising, Digital TV, Streaming, USA

DoubleVerify exposes 'ViperBot' CTV ad fraud scheme
Mar 24, 2022 – DoubleVerify (NYSE: DV) has announced the discovery of 'ViperBot', an advertising fraud scheme that attempts to steal over $8 million each month in ad spend across connected television (CTV) and mobile video.
News categories: DoubleVerify, Mark Zagorski, Jack Smith, Advertising, Content Protection, Digital TV, Streaming, USA

DoubleVerify neutralizes ‘SmokeScreen’ CTV fraud scheme
Aug 12, 2021 – DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off.
News categories: DoubleVerify, Mark Zagorski, Roy Rosenfeld, Advertising, Content Protection, Digital TV, Streaming, USA

DoubleVerify earns MRC accreditation for CTV solutions
Jul 27, 2021 – DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Advertising, Big Data, Digital TV, Streaming, USA

DoubleVerify uncovers SSAI fraud hijacking CTV device sessions
Mar 4, 2021 – DoubleVerify (DV) has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the scheme spoofed over 2 million devices each day.
News categories: DoubleVerify, Mark Zagorski, Advertising, Content Protection, Digital TV, Streaming, Worldwide

DoubleVerify earns MRC accreditation for CTV measurement
Jan 14, 2021 – DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Olga O’Donnell, Advertising, Big Data, Digital TV, Streaming, USA

Rubicon Project and Telaria agree to combine
Dec 19, 2019 – Rubicon Project (NYSE:RUBI) and Telaria (NYSE: TLRA) have entered into a definitive agreement to combine in a stock-for-stock merger. The transaction will create the world's largest independent sell-side advertising platform, poised to capture growth in CTV.
News categories: Telaria, Rubicon Project, Mark Zagorski, Michael Barrett, Advertising, Big Data, Digital TV, MandA, Streaming, USA, Worldwide

4C adds video inventory from FreeWheel, SpotX and Telaria
Oct 2, 2018 – 4C has announced new video integrations with FreeWheel, SpotX, and Telaria. The integrations will make video advertising inventory from streaming services and content providers available within the Scope by 4C platform.
News categories: 4C Insights, FreeWheel, SpotX, Telaria, Lance Neuhauser, Neil Smith, Mike Shehan, Mark Zagorski, Advertising, Digital TV, Streaming, USA