Digital TV News: Mark Zagorski
Ad fraud continues to be a significant issue in CTV
May 18, 2023 – DoubleVerify (NYSE: DV) has released its 2023 Global Insights Report. The report highlights key digital ad quality trends, and demonstrates the need for always-on verification across channels.
News categories:
DoubleVerify, Mark Zagorski, Advertising, Digital TV, Market Research, Streaming, Worldwide
DoubleVerify media quality measurement now available to Netflix advertisers
Mar 20, 2023 – DoubleVerify (NYSE: DV) measurement is now available to all Netflix advertisers, ensuring that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.
News categories:
DoubleVerify, Netflix, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide
DoubleVerify introduces ad viewability verification offering
Feb 14, 2023 – DoubleVerify (NYSE: DV) has launched a solution to verify viewability on CTV, enabling advertisers to measure delivery of the DV Authentic Ad, a proprietary metric that ensures consistent media quality across environments, on CTV.
News categories:
DoubleVerify, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide
DoubleVerify to authenticate ad quality for Netflix
Oct 13, 2022 – DoubleVerify (NYSE: DV) has announced that Netflix will use its technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic.
News categories:
DoubleVerify, Netflix, Mark Zagorski, Jeremi Gorman, Advertising, Digital TV, Streaming, USA, Worldwide
CTV fraudsters impersonate Smart refrigerators to falsify CTV traffic
Aug 24, 2022 – DoubleVerify (NYSE: DV) has announced that its DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra. The new variant spoofs IoT devices in an attempt to hide fraudulent behavior.
News categories:
DoubleVerify, Roy Rosenfeld, Mark Zagorski, Advertising, Digital TV, Streaming, USA
DoubleVerify exposes 'ViperBot' CTV ad fraud scheme
Mar 24, 2022 – DoubleVerify (NYSE: DV) has announced the discovery of 'ViperBot', an advertising fraud scheme that attempts to steal over $8 million each month in ad spend across connected television (CTV) and mobile video.
News categories:
DoubleVerify, Mark Zagorski, Jack Smith, Advertising, Content Protection, Digital TV, Streaming, USA
DoubleVerify neutralizes ‘SmokeScreen’ CTV fraud scheme
Aug 12, 2021 – DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off.
News categories:
DoubleVerify, Mark Zagorski, Roy Rosenfeld, Advertising, Content Protection, Digital TV, Streaming, USA
DoubleVerify earns MRC accreditation for CTV solutions
Jul 27, 2021 – DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
News categories:
DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Advertising, Big Data, Digital TV, Streaming, USA
DoubleVerify uncovers SSAI fraud hijacking CTV device sessions
Mar 4, 2021 – DoubleVerify (DV) has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the scheme spoofed over 2 million devices each day.
News categories:
DoubleVerify, Mark Zagorski, Advertising, Content Protection, Digital TV, Streaming, Worldwide
Latest News
- Atmosic SoC approved for Google Android TV remote controls
- Bell Media unveils new and expanded ad solutions
- Irdeto ensures integrity of apps running on OSNtv
- Thales and Netskrt Systems collaborate on inflight VOD streaming
- Samsung chip to power Hyundai in-vehicle infotainment
- Radio Television Hong Kong selects Irdeto multi-DRM solution
- Spectrum Reach taps Beachfront for programmatic monetization of convergent TV
- Netgem enables multiscreen TV for ZEOP with new UI on Android TV
- KCGM deploys Amagi SaaS offering to distribute anime channel in India
- Leading industry players join IAB Tech Lab advertising standards group
- DingoTV streaming service adds gamification with Edge Video
- Foxxum partners with OTTera to expand app portfolio
- Taiwan Mobile selects Broadpeak for live video streaming to mobiles
- TV Globo affiliate EPTV turns to MediaKind for IP video edge upgrade
- tvOS 17 brings FaceTime and video conferencing to Apple TV 4K
- VIDAA to bring Paramount+ to viewers in Canada and Latin America
- AR/VR headset shipments slowed in Q1 2023
- Introducing Apple Vision Pro: Apple’s first spatial computer
- 49% of U.S. adults watch video via a CTV device daily
- FAST revenues in Eastern Europe set to reach $42m by 2028