Digital TV News: Michael Bologna
DISH Media partners with BrightLine for interactive ads on Sling TV
Dec 12, 2023 – DISH Media has partnered with BrightLine to bring two new ad formats - In-Stream Interactive (scrollers, games and trivia) and Dynamic Addressable (creative tailored to the viewer's location) - to SLING TV.
News categories:
DISH Media, BrightLine, Dave Antonelli, Michael Bologna, Advertising, Digital TV, Streaming, USA
BrightLine enables layering of branded moments into streamed content
Jul 13, 2023 – BrightLine has launched its Proteus Experience Engine, enabling streamers to overlay dynamic, interactive, and shoppable moments within content, outside of traditional ad pods.
News categories:
BrightLine, Rob Aksman, Michael Bologna, Advertising, Digital TV, Streaming, Worldwide
Cross MediaWorks Launches one2one Media
Apr 3, 2017 – Cross MediaWorks has announced that it has launched one2one Media. This new company will provide a neutral and scalable addressable video business for agencies and advertisers, in partnership with MVPDs.
News categories:
one2one Media, Cross MediaWorks, Lee Equity Partners, Michael Bologna, Jamie Power, Nick Troiano, Barry Baker, Advertising, Private Equity, USA
Latest News
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services