Digital TV News: Michele Levine
8.6 million Australians now watching BVOD
Jan 28, 2021 – Data from Roy Morgan shows 8.6 million Australians now watch BVOD services which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. All five leading services have grown strongly during 2020.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT
Subscription TV viewers soared in Australia during 2020
Jan 12, 2021 – Data from Roy Morgan shows Australians consumed subscription TV services at an astonishing rate during 2020 with 17.3 million Australians (82.1%) watching a subscription TV service in an average four week period.
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Roy Morgan, Michele Levine, Australia, Digital TV, OTT, Subscribers
Subscription TV soars during Australian lockdown
Jul 21, 2020 – New data from Roy Morgan reveals that Australians added new subscription TV services at an astonishing rate during the lockdown period, with subscriptions up 878,000, or +5.9%, in only three months.
News categories:
Roy Morgan, Michele Levine, Australia, Cable TV, COVID-19, Digital TV, Market Research, OTT, Satellite
Disney+ attracts 2 million Australian viewers in 4 months
May 22, 2020 – Data from Roy Morgan shows Disney+ continuing its stellar growth with over 2 million Australians now viewing the subscription TV service after only four months. It took Netflix six months from launch to attract the same number.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT
Young Australians spending more time on the internet than watching TV
May 5, 2020 – New research from Roy Morgan reveals that Young Australians aged 6-13 spend an average of 10 hours a week on the internet at home, up 0.3hrs from two years ago. Kids are spending more time on the internet at home than watching TV (9.4 hours).
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research
NZ: Netflix, Lightbox and Prime Video double viewership in 2019
Apr 6, 2020 – Even before the enforced lockdown in New Zealand, data from Roy Morgan shows Netflix, Lightbox and Amazon Prime Video experienced double digit growth in viewership and new entrant Apple TV captured a large audience over the past twelve months.
News categories:
Roy Morgan, Michele Levine, Digital TV, Market Research, New Zealand, OTT, Subscribers
14.5 million Australians now paying TV subscriptions
Dec 2, 2019 – Roy Morgan research shows that over 14.5 million Australians now have access to some form of Pay TV/Subscription TV, up 8.2% on a year ago. The combined audience for these services is almost 70% of the Australian population.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research
Chromecast Australia’s most popular OTT TV service
Oct 4, 2019 – According to Roy Morgan, the proportion of Australians who own digital television services has shown significant growth across all brands in the past three years. Google Chromecast experienced the largest percentage increase over the period.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT
Almost 14 million Australians have subscription or pay TV
Jul 1, 2019 – Research from Roy Morgan shows that 13,975,000 Australians aged 14+ now have access to some form of Pay TV/Subscription TV or Subscription Video on Demand (SVOD). Netflix is the clear market leader with nearly 11.5 million Australians having a subscription.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT, Subscribers
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