Digital TV News: Nexstar

Seven broadcasters launch NEXTGEN TV in Portland, OR
Jul 28, 2020 – Seven local TV stations in Portland, including KATU (ABC), KOIN (CBS), KGW (NBC), KPTV (Fox), KOPB-TV (PBS), KRCW-TV (CW) and KPDX (MyNet), have become among the first in the U.S. to begin broadcasting with NEXTGEN TV.
News categories: Sinclair Broadcast, BitPath, Mark Aitken, John Hane, Tom Casey, Brett Jenkins, Kurt Rao, Steven Bass, ATSC 3.0, Content Distribution, Digital TV, USA

NEXTGEN TV launches at four TV stations in Salt Lake City
Jun 30, 2020 – Four of Salt Lake City's local television stations – KUTV (CBS), KTVX (ABC), KUCW (CW) and KJZZ-TV (Ind), are now among the first in the U.S. to begin broadcasting with NEXTGEN TV, powered by ATSC 3.0.
News categories: Sinclair Broadcast, Nexstar, BitPath, Mark Aitken, Brett Jenkins, John Hane, ATSC 3.0, Content Distribution, Digital TV, USA

NEXTGEN TV launches in Nashville
Jun 23, 2020 – Five Nashville local network-affiliated television stations - WTVF (CBS), WKRN-TV (ABC), WZTV (FOX), WUXP-TV (MyNet) and WNAB (CW) - have became among the first in the U.S. to begin broadcasting with NEXTGEN TV.
News categories: Sinclair Broadcast, Nexstar, Scripps, WNAB/Nashville Broadcasting, Bitpath, Mark Aitken, Brett Jenkins, Brian Lawlor, Dennis Breckey, John Hane, ATSC 3.0, Content Distribution, Digital TV, USA

Nexstar Digital selects FreeWheel to streamline ad purchases
Jun 15, 2020 – Nexstar Digital (Nasdaq: 'NXST') has selected FreeWheel's (Nasdaq: 'CMCSA') Strata platform. The platform provides access to Nexstar’s digital inventory nwith the ability to send orders directly in the Strata workflow.
News categories: Nexstar Digital, FreeWheel, Wil Danielson, Jamie Donnenfeld, Advertising, Big Data, Digital TV, USA

NEXTGEN TV begins broadcasting in Las Vegas
May 26, 2020 – Sinclair Broadcast (NASDAQ: SBGI), Nexstar Media (NASDAQ: NXST), and The E.W. Scripps Company (NASDAQ: SSP) have announced that their Las Vegas television stations have begun broadcasting in NEXTGEN TV powered by ATSC 3.0.
News categories: Sinclair Broadcast, Nexstar Media, Scripps, Chris Ripley, Perry Sook, Brian Lawlor, John Hane, ATSC 3.0, Content Distribution, Digital TV, USA

Sinclair Broadcast joins Pearl TV broadcast business organization
Feb 6, 2020 – Pearl TV has welcomed Sinclair Broadcast Group (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States.
News categories: Pearl TV, Sinclair Broadcast, Anne Schelle, Chris Ripley, ATSC 3.0, Digital TV, USA

Nexstar Media and Nielsen conclude measurement services agreement
Jan 6, 2020 – Nielsen (NYSE: NLSN) and Nexstar Media Group (NASDAQ: NXST) have announced an agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across the Nexstar Media Group.
News categories: Nielsen, Nexstar, Peter Bradbury, Timothy Busch, Advertising, Big Data, Digital TV, USA

Nexstar transitions ad sales to impressions-based currency
Oct 28, 2019 – Nexstar Broadcasting (Nasdaq: NXST) is to transition its advertising sales to a cost-per-impression (CPM) model. Nexstar has been working with Comscore to develop suitable audience measurement metrics for all of its video platforms.
News categories: Nexstar, Comscore, Tim Busch, Steve Walsh, Advertising, Big Data, Digital TV, USA

Nexstar Digital introduces TViQ audience solution
Jun 6, 2019 – Nexstar Digital has announced the launch of its proprietary TViQ audience solution, giving advertisers the power to leverage local broadcast audience data to reach their ideal viewers at scale across all forms of digital video advertising.
News categories: Nexstar, Greg Morrow, Advertising, Big Data, Digital TV, USA