Digital TV News: Nick Platonenko
Publica to power CTV header-bidding at VlogBox
Feb 22, 2022 – With Publica's ad-break decisioning technology for CTV, VlogBox has implemented a global header bidding strategy. VlogBox can now run a unified auction of direct and programmatic demand, connecting to over 30 of the world's leading SSPs.
News categories:
Publica, VlogBox, Ben Antier, Nick Platonenko, Advertising, Big Data, Digital TV, Streaming, Worldwide
VlogBox uses Protected Media SDK for CTV ad fraud detection
Apr 6, 2021 – VlogBox has forged a partnership with Protected Media to improve fraud detection on its platform. VlogBox's applications are now fitted with Protected Media’s SDK, a cybersecurity solution for the CTV ad ecosystem.
News categories:
VlogBox, Protected Media, Nick Platonenko, Advertising, Content Protection, Digital TV, Streaming, Worldwide
Allroll and Vlogbox create OTT/CTV marketing ecosystem for channel owners
Dec 4, 2020 – Allroll has announced a partnership with VlogBox to create a marketplace for channel owners. Content creators will benefit as app development and monetization services are combined with new promotion solutions.
News categories:
Allroll, Vlogbox, Alex Zakrevsky, Nick Platonenko, Advertising, Apps, Digital TV, Streaming, USA
TheViewPoint enhances monetization and reporting for VlogBox
Nov 4, 2020 – TheViewPoint has announced a partnership with VlogBox that sees TheViewPoint bringing in its ad tech solutions to power up VlogBox's monetization capabilities, while providing analytics and pricing control over CTV inventory.
News categories:
VlogBox, TheViewPoint, Nick Platonenko, Daniel Elad, Advertising, Big Data, Digital TV, Streaming, USA
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