Digital TV News: Parks Associates

83% of US internet households subscribe to at least one OTT service
Nov 18, 2022 – Parks Associates research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model.
News categories: Parks Associates, FPT Software, Sarah Lee, Ira Dworkin, Digital TV, Market Research, USA

35 million US internet households interested in cloud gaming subscription
Sep 26, 2022 – Parks Associates estimates that more than 35 million U.S. internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024.
News categories: Parks Associates, Elizabeth Parks, Dr. Dhananjay Lal, Digital TV, Gaming, Market Research, USA

40 million U.S. homes trialed and subscribed to at least one OTT service in H1 2021
Jul 14, 2022 – A study from Parks Associates reveals that 40 million U.S. internet households trialed and subscribed to at least one OTT service in H1 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

By 2024, U.S. traditional pay-TV to have declined to 76.7 million households
Jun 21, 2022 – According to Parks Associates, U.S. pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The firm expects traditional pay-TV to decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014.
News categories: Parks Associates, Paul Erickson, Digital TV, Subscribers, USA

61% of U.S. livestreaming viewers watch sports
May 9, 2022 – Parks Associates research has found that 43% of U.S. internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content at 61% of livestreaming users.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, Streaming, USA

U.S. OTT subscribers prefer unified bundles
Apr 21, 2022 – Parks Associates research reveals that 59% of OTT subscribers prefer one bill and one account for all their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, NABShow, Streaming, USA

Sony's share of U.S. Smart TV purchases grew in 2021
Apr 20, 2022 – According to Parks Associates, out of the top five U.S. brands, Sony showed clear growth, compared to 2020, for smart TVs purchased or received in the previous six months, pushing the brand past Vizio and into the top three for purchases in Q3 2021.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, NABShow, Smart TV, USA

Amazon Prime Video penetration at 45% in the U.S.
Apr 7, 2022 – Research from Parks Associates reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of U.S. internet households. In the first quarter of 2021, 77.3 million U.S. households were members of Amazon Prime.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

32 million U.S. households are OTT video 'service hoppers'
Mar 31, 2022 – Parks Associates reseaarch has found that 36% of OTT subscribers, roughly 32 million U.S. households, are 'service hoppers', OTT subscribers who switched between services and resubscribed multiple times in the previous twelve months.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA