Digital TV News: Parks Associates

Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
Sep 13, 2021 – Consumer data from Parks Associates has revealed that 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

U.S. OTT video subscriptions to grow 20% over next five years
Aug 24, 2021 – Parks Associates has announced that the number of OTT subscriptions in the U.S. will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years.
News categories: Parks Associates, Everise, Kristen Hanich, Dave Palmer, Digital TV, Market Research, Streaming, USA

36% of US broadband households subscribing to or trialing video gaming
Aug 18, 2021 – Research from Parks Associates has found that 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service.
News categories: Parks Associates, Paul Erickson, Digital TV, Gaming, Market Research, USA

U.S. cord-cutters averaging $85 per month on OTT services
Aug 5, 2021 – Research from Parks Associates finds U.S. cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than they were paying for traditional pay TV.
News categories: Parks Associates, Elizabeth Parks, Broadcast, Digital TV, Market Research, Streaming, USA

Gap between OTT and traditional pay TV continues to widen in the U.S.
Jul 28, 2021 – Parks Associates' latest Video Services Dashboard reveals that 82% of US broadband households subscribe to at least one OTT service, up six points Y-o-Y, while 58% subscribe to a traditional pay-TV service, down four points Y-o-Y.
News categories: Parks Associates, Steve Nason, Broadcast, Digital TV, Market Research, USA

U.S. pay TV loses over 18 million subscribers between 2014 and 2020
Jul 8, 2021 – Parks Associates estimates that between 2014 and 2020, the US pay TV industry lost over 18 million subscribers. Pay TV operators are thus seeking alternatives to traditional pay TV for their consumer services arsenal.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA

47% of US broadband households subscribe to Prime Video
Jun 2, 2021 – Parks Associates research shows that 47% of US broadband households currently subscribe to Amazon Prime Video. The content rights deal between Amazon and the NFL will help increase the service’s uptake.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

Online video integration interests 60% of U.S. pay TV subscribers
Feb 3, 2021 – Research from Parks Associates shows that 60% of U.S. pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription.
News categories: Parks Associates, Kristen Hanich, Digital TV, Gaming, Market Research, Set Top Box, Smart Home, Streaming, USA, UX

U.S. vMVPDs likely to gain subscribers from traditional pay TV
Jan 28, 2021 – Research from Parks Associates reveals 43% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, Streaming, USA