Digital TV News: Parks Associates
U.S. average spending on streaming drops from $90 to $64 per month
Jun 25, 2024 – Research from Parks Associates shows a 30% drop in spending for streaming SVOD services, with the average US internet household spending about $63 per month on such services, down from $90 in 2021.
News categories:
Parks Associates, Sarah Lee, Elizabeth Parks, Digital TV, Market Research, Streaming, USA
Prime Video has lowest churn rate in North America at 8%
Jun 30, 2024 – Parks Associates has updated its Streaming Video Tracker. Data from the quarterly survey of 8,000 North American internet households shows that Prime Video has the lowest churn rate at 8%.
News categories:
Parks Associates, Eric Sorensen, Digital TV, Market Research, North America, Streaming
20% of US internet households subscribe to a gaming service
May 14, 2024 – Parks Associates research finds that 89% of U.S. internet households subscribe to a streaming video service, with one in five households subscribing to a gaming service.
News categories:
Parks Associates, Jennifer Kent, Digital TV, Gaming, Market Research, Streaming, USA
U.S. households report consuming 43.5 hours of video per week
Apr 15, 2024 – According to Parks Associates, U.S internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020.
News categories:
Parks Associates, Sarah Lee, Digital TV, Market Research, NABShow, TV Services, USA
46% of U.S. pay-TV subs interested in adding Smart Home services
Feb 6, 2024 – Parks Associates' research reveals that 46% of U.S. pay-TV subscribers find home control and interactive features, provided through their TV service, appealing or very appealing.
News categories:
Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart Home, USA
U.S. internet households averaged 17 connected devices in Q3 2023
Jan 11, 2024 – Parks Associates' has found that the average number of connected devices per U.S. internet household reached 17 in Q3 2023, and smartphone ownership surpassed TV ownership for the first time.
News categories:
Parks Associates, Sarah Lee, CES2024, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA
Tizen most popular Smart TV purchased in US in 2023
Jan 8, 2024 – Parks Associates has released research showing that 66% of US internet households now own a smart TV. The Q3 2023 survey shows that the most popular smart TV OS is Samsung's Tizen at 35%.
News categories:
Parks Associates, Sarah Lee, Elizabeth Parks, CES2024, Digital TV, Market Research, Smart TV, TV OS, USA
5% of US internet households have only a pay-TV service
Jan 4, 2024 – Parks Associates' latest tracker update reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV continues to lose subscribers to streaming services.
News categories:
Parks Associates, Eric Sorensen, Cable TV, CES2024, Digital TV, Market Research, Satellite, Streaming, USA
20% of US internet households own a TV antenna, and 12% plan to buy one
Dec 7, 2023 – Parks Associates has released a report which reveals that 20% of U.S. internet households own a TV antenna and 12% don't have an antenna but plan to purchase one in the next six months.
News categories:
Parks Associates, Alan Bullock, Sr, ATSC 3, Digital TV, Market Research, Terrestrial, USA
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices