Digital TV News: Parks Associates

46% of U.S. pay-TV subs interested in adding Smart Home services
Feb 6, 2024 – Parks Associates' research reveals that 46% of U.S. pay-TV subscribers find home control and interactive features, provided through their TV service, appealing or very appealing.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart Home, USA

U.S. internet households averaged 17 connected devices in Q3 2023
Jan 11, 2024 – Parks Associates' has found that the average number of connected devices per U.S. internet household reached 17 in Q3 2023, and smartphone ownership surpassed TV ownership for the first time.
News categories: Parks Associates, Sarah Lee, CES2024, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

Tizen most popular Smart TV purchased in US in 2023
Jan 8, 2024 – Parks Associates has released research showing that 66% of US internet households now own a smart TV. The Q3 2023 survey shows that the most popular smart TV OS is Samsung's Tizen at 35%.
News categories: Parks Associates, Sarah Lee, Elizabeth Parks, CES2024, Digital TV, Market Research, Smart TV, TV OS, USA

5% of US internet households have only a pay-TV service
Jan 4, 2024 – Parks Associates' latest tracker update reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV continues to lose subscribers to streaming services.
News categories: Parks Associates, Eric Sorensen, Cable TV, CES2024, Digital TV, Market Research, Satellite, Streaming, USA

20% of US internet households own a TV antenna, and 12% plan to buy one
Dec 7, 2023 – Parks Associates has released a report which reveals that 20% of U.S. internet households own a TV antenna and 12% don't have an antenna but plan to purchase one in the next six months.
News categories: Parks Associates, Alan Bullock, Sr, ATSC 3, Digital TV, Market Research, Terrestrial, USA

Prime Video maintains top position in U.S. subscription video
Oct 31, 2023 – Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

U.S. consumers cutting streaming services to save money
Aug 23, 2023 – Parks Associates has released analysis of the video services landscape showing that the average annualized subscriber churn rate for U.S. streaming video services stands at 47%.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA

51% of U.S. CTV device owners engaging in commerce through the TV
Jul 25, 2023 – Research from Parks Associates shows that 51% of U.S. CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, USA

Cumulative US piracy loss for streaming services to exceed $113bn by 2027
Apr 18, 2023 – Parks Associates has announced that by the end of 2027, there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers.
News categories: Parks Associates, Steve Hawley, Sarah Lee, Content Protection, Digital TV, Market Research, NABShow, Streaming, USA