Digital TV News: Parks Associates

70% of US broadband households have at least one streaming video device
Jan 6, 2022 – Research from Parks Associates shows that nearly 70% of US broadband households now own at least one streaming video product that is connected to the internet and fifty-six percent now own a smart TV.
News categories: Parks Associates, Bitmovin, Paul Erickson, James Varndell, Digital TV, Set Top Box, Smart TV, Streaming, USA

41% of U.S. broadband households have a streaming media player
Jan 5, 2022 – According to Parks Associates' consumer data, U.S. broadband households have an average of 14.5 connected devices, with future purchase intentions still high as consumers continue to embrace entertainment technology.
News categories: Parks Associates, Paul Erickson, Digital TV, Gaming, Market Research, Set Top Box, Streaming, USA

Parks Associates announces 2021's Top 10 US subscription OTT video services
Dec 17, 2021 – Parks Associates has released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm's OTT Video Market Tracker.
News categories: Parks Associates, Paul Erickson, Kristen Hanich, Digital TV, Market Research, Streaming, USA

39% of U.S. OTT viewers access video services for specific content
Oct 12, 2021 – Data from Parks Associates reveals that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.
News categories: Parks Associates, Paul Erickson, Nick Cicero, Digital TV, Market Research, Streaming, USA

Synamedia extends OTT piracy protection to the CDN
Oct 7, 2021 – Synamedia has launched Synamedia OTT ServiceGuard, the first solution to protect content across all open platforms - whether mobile, browsers, or smart TVs - and the first to extend service protection to the CDN.
News categories: Synamedia, Nitsan Baider, Janice Pearson, Jennifer Kent, Content Protection, Digital TV, Streaming, Worldwide

Significant growth in U.S. smart TV and smart speaker/display adoption
Sep 29, 2021 – Parks Associates' Consumer Electronics Dashboard reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant growth during the COVID-19 pandemic.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, Smart Home, Smart TV, USA

Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
Sep 13, 2021 – Consumer data from Parks Associates has revealed that 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

U.S. OTT video subscriptions to grow 20% over next five years
Aug 24, 2021 – Parks Associates has announced that the number of OTT subscriptions in the U.S. will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years.
News categories: Parks Associates, Everise, Kristen Hanich, Dave Palmer, Digital TV, Market Research, Streaming, USA

36% of US broadband households subscribing to or trialing video gaming
Aug 18, 2021 – Research from Parks Associates has found that 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service.
News categories: Parks Associates, Paul Erickson, Digital TV, Gaming, Market Research, USA