Digital TV News: Parks Associates

U.S. consumers cutting streaming services to save money
Aug 23, 2023 – Parks Associates has released analysis of the video services landscape showing that the average annualized subscriber churn rate for U.S. streaming video services stands at 47%.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA

51% of U.S. CTV device owners engaging in commerce through the TV
Jul 25, 2023 – Research from Parks Associates shows that 51% of U.S. CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, USA

Cumulative US piracy loss for streaming services to exceed $113bn by 2027
Apr 18, 2023 – Parks Associates has announced that by the end of 2027, there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers.
News categories: Parks Associates, Steve Hawley, Sarah Lee, Content Protection, Digital TV, Market Research, NABShow, Streaming, USA

U.S. consumer spending on video streaming services drops 25%
Apr 5, 2023 – According to Parks Associates, US internet households spent $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021, though the market remains saturated with 87% having at least one service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

Sony enters into live streaming deal with Vidgo
Mar 8, 2023 – Sony and Vidgo are bringing Vidgo's streaming service to Sony smart TVs in the US. Vidgo's lineup of TV networks and on-demand content will be available through the Vidgo app on the Sony TV homepage.
News categories: Vidgo, Sony, Derek Mattsson, Paul Erickson, Apps, Digital TV, Smart TV, Streaming, USA

63% of U.S. internet households own a Smart TV
Jan 13, 2023 – Parks Associates research shows 63% of U.S. internet households own a smart TV, up from 38% in 2015. The company's OTT Video Market Tracker highlights how companies like Roku have transformed the role of the TV in the home.
News categories: Parks Associates, Elizabeth Parks, CES2023, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

U.S. sports OTT subscription revenue to grow 73% over next five years
Jan 10, 2023 – According to Parks Associates, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

Prime Video heads Parks Associates list of top U.S. SVOD services
Dec 2, 2022 – Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services. This is the first time in the history of the annual report that Netflix is not in the top spot.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

U.S. consumers watch over six hours of video per week on their mobiles
Nov 30, 2022 – Parks Associates finds that consumers have maintained recent increases in the time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet, and computer continues to decrease.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA