Digital TV News: Rajneel Kumar
ZEE5 chooses Applicaster to enhance the app experience
Oct 3, 2019 – Applicaster has been chosen by ZEE5 to enhance the user experience and application experience. The partnership will focus on updating the ZEE5 app interface to mirror the evolving preferences of the new-age OTT viewer using Applicaster’s Zapp platform.
News categories:
Applicaster, ZEE5, Jonathan Laor, Rajneel Kumar, Apps, Digital TV, India, OTT
ZEE5 uses Minute.ly AI to boost watching experience
Aug 1, 2019 – Minute.ly has announced a partnership with ZEE5 to personalize their front-end user experience. ZEE5 has integrated Minute.ly's AI tool to enrich its platforms' video content – maximizing user engagement, improving overall video views and site traffic, and expanding ZEE5's reach.
News categories:
Minute.ly, ZEE5, Amit Golan, Rajneel Kumar, Tushar Vohra, Big Data, Digital TV, India, OTT, UX
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