Digital TV News: Robert Cavin
Havas Media to integrate Samba TV data into its audience platform
Oct 26, 2022 – Havas Media Group (HMG) North America and Samba TV have announced that they are partnering to integrate Samba TV's OTT and linear television viewing data into Converged, HMG’s audience and data management platform.
News categories:
Samba TV, Havas Media, Advertising, Big Data, Digital TV, North America
Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories:
Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
OTT monitoring and compliance market to expand at a CAGR of 15.8%
May 20, 2019 – With streaming rapidly becoming a high-priority investment area for media firms, the $62.0 million OTT monitoring and compliance (M&C) market is forecast to expand at a CAGR of 15.8% to reach $149.7 million by 2024, according to Frost & Sullivan.
News categories:
Frost & Sullivan, Robert Cavin, Digital TV, Market Research, QoE, Streaming, Worldwide
Demand for pay TV video encoders on the rise
Oct 21, 2014 – According to Frost & Sullivan, the demand for pay TV video encoders is on the rise, with cable, Internet protocol TV (IPTV) and satellite companies requiring these products to get consumers the shows they want from content producers to their home set-top boxes.
News categories:
Frost & Sullivan, Robert Cavin, Cable TV, Content Distribution, Digital TV, IPTV, Market Research, Satellite, Worldwide
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