4.5 million digital satellite receivers sold in Germany in 1H 2012

Thursday, August 16th, 2012 

The Q2 2012 CEMIX Consumer Electronics Market Index report for Germany has been published. Owing to the switch-off of analogue satellite TV in the country on April 30, 2012, the number of satellite set-top boxes sold in the first half of the year was 4.5 million, up 91% on the 2.4 million figure for the equivalent period of 2011.

Satellite Set-top Box Sales (from this and earlier CEMIX reports):

                   Q1/2011         1H/2011      Q1-Q3/2011            2011
            --------------  --------------  --------------  --------------
            kUnits  Growth  kUnits  Growth  kUnits  Growth  kUnits  Growth
            ------  ------  ------  ------  ------  ------  ------  ------
Analogue         2  -79.8%       3  -83.9%       3  -86.9%       3  -88.8%
Digital      1,246   -7.6%   2,360   -9.2%   3,840   -0.9%   6,019   11.7%

                   Q1/2012         1H/2012
            --------------  --------------
            kUnits  Growth  kUnits  Growth
            ------  ------  ------  ------
Analogue         -       -       -       -
Digital      2,160   70.5%   4,507   91.1%

Growth is relative to the same period in the year before.

The report also gives sales data for TVs, DVDs, Camcorders, Digital Cameras, Home Audio, Personal Audio, Audio/Video Accessories, Automotive Multimedia, Recording Media, Videogames, Mobile phones, PCs and Tablets.

CEMIX, the Consumer Electronics Market Index, is a common project of the Bundesverband Technik des Einzelhandels e.V. (BVT), GfK Retail and Technology GmbH and the Gesellschaft für Unterhaltungs- und Kommunikationseletronik (gfu). The CEMIX contains current market information from competent partners.