Digital TV News: Bryon Schafer

Nielsen launches mobile measurement for YouTube ads
Jun 22, 2017 – Nielsen has announced that it has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service adds to Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers.
News categories: Nielsen, YouTube, David Wong, Advertising, Apps, Big Data, Digital TV, Mobile, OTT, Worldwide

Consumers' desire to stream video content on TV drives device purchases
Aug 6, 2014 – The most important determining factor among consumers in purchasing a new TV or video device is the ability for it to connect to the Internet and stream content, a U.S. study for the Council for Research Excellence (CRE) has found.
News categories: Council for Research Excellence, Bryon Schafer, Laura Cowan, Digital TV, Market Research, Set Top Box, Smart TV, Tablet, USA