Digital TV News: Kevin Krim
EDO will provide ad engagement data for FuboTV
Dec 19, 2023 – EDO and FuboTV (NYSE: FUBO) have partnered to measure consumer behavior across Fubo's sports, news and entertainment content. EDO will provide CTV ad engagement data for all ad campaigns.
News categories:
Fubo, EDO, Dina Roman, Kevin Krim, Advertising, Canada, Digital TV, France, Spain, Streaming, USA
Netflix partners with EDO on measurement for advertisers
May 17, 2023 – Netflix will use EDO’s predictive behavioral outcomes data to provide insights for advertisers, indicating how brands' campaigns perform on the platform compared to YouTube, OTT, and linear TV.
News categories:
EDO, Netflix, Kevin Krim, Peter Naylor, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
EDO secures $80m investment from Shamrock Capital
Apr 6, 2022 – EDO has announced the closing of an $80 million strategic growth investment from Shamrock Capital. The investment provides EDO with capital to scale its business in outcome measurement for Convergent TV.
News categories:
EDO, Inc, Shamrock Capital, Edward Norton, Kevin Krim, Dr. Daniel Nadler, Laura Held, Advertising, Big Data, Digital TV, USA, Venture Capital
Latest News
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback