Digital TV News: Louqman Parampath
DoubleVerify unmasks CTV ad fraud scheme, CycloneBot
Feb 28, 2024 – DoubleVerify has revealed the identification and mitigation of CycloneBot, a malicious bot capable of generating up to 250 million falsified ad requests and spoofing around 1.5 million devices daily.
News categories:
DoubleVerify, Roku, Mark Zagorski, Roy Rosenfeld, Louqman Parampath, Advertising, Digital TV, Streaming, Watermarking, Worldwide
Roku debuts clean room for advertisers ahead of TV Upfronts
Apr 19, 2022 – Roku (Nasdaq: ROKU) has launched a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to implement ad campaigns with Roku, without relying on cookies or consortiums.
News categories:
Roku, Louqman Parampath, Adam Gitlin, Brad Stockton, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA
Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories:
Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Set Top Box, Smart TV, TV OS, USA, Watermarking
Roku brings Nielsen audience guarantees to its ad buying platform
Feb 1, 2022 – Roku (Nasdaq: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
News categories:
Roku, Nielsen, Louqman Parampath, Tyler DeNicola, Advertising, Digital TV, Streaming, USA
Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories:
Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA
Roku to acquire Nielsen’s Advanced Video Advertising business
Mar 1, 2021 – Roku (NASDAQ: ROKU) has agreed to acquire Nielsen’s (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
News categories:
Roku, Nielsen, Louqman Parampath, Scott N. Brown, Advertising, Big Data, Digital TV, MandA, Smart TV, Streaming, USA, Worldwide
Latest News
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback