Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Growth in Connected TV penetration slows in the U.S.
Sep 8, 2021 – According to TDG, the diffusion of internet-connected TVs (CTVs) in the U.S is slowing. At the same time, however, CTVs are reaching beyond the living room and master bedroom to other rooms of the home.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

AR expected to one day replace smartphones
Sep 6, 2021 – AR is expected to one day replace smartphones, according to GlobalData. The company notes that within the next ten years, AR will be a $152bn industry – a 22-fold growth. AR will be one of the most disruptive technologies of our time.
News categories: GlobalData, Rupantar Guha, Market Research, Metaverse, Worldwide

Conviva releases State of Streaming: Europe report for Q2 2021
Sep 9, 2021 – Conviva has released its State of Streaming: Europe report for Q2 2021, revealing streaming growth in Europe held onto pandemic gains, growing 19% Y-o-Y, outpacing global streaming growth (13%) for the same time period.
News categories: Conviva, Keith Zubchevich, Digital TV, Europe, Market Research, Streaming

Half of U.S. consumers prefer using ad-supported video services to reduce costs
Sep 8, 2021 – More than half (50.6%) of U.S. consumers prefer using ad-supported video (AVOD) services to reduce or eliminate subscription fees, according to research from Future Today and Variety's Variety Intelligence Platform (VIP+).
News categories: Future Today, Variety, Vikrant Mathur, Gavin Bridge, Digital TV, Market Research, Streaming, USA

Nearly 700 million SVOD subscribers for Asia Pacific in 2026
Sep 9, 2021 – According to Digital TV Research, the Asia Pacific region will have 698 million SVOD subscriptions by 2026, up from 502 million at end-2021. China will be providing 354 million of the subscriptions in 2026.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, Streaming, Subscribers

Latin America SVOD subscriptions to exceed 130 million by 2026
Sep 6, 2021 – Digital TV Research expects that, despite several poor economies, Latin America will have 131 million SVOD subscriptions by 2026; up from 76 million at end-2021. Brazil will remain the market leader.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Streaming, Subscribers

U.S. SVOD subscriptions to grow to 450 million in 2026
Sep 2, 2021 – Digital TV Research expects SVOD subscriptions in the US to climb by 33% from 338 million at end-2021 to 450 million in 2026, with about 87% of TV households subscribing to at least one SVOD platform by then.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, USA

Share of U.S. households with a top SVOD service steady at 78%
Aug 31, 2021 – Research from Leichtman Research Group (LRG) finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – compared to 78% in 2020, 74% in 2019, and 59% in 2016.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Wurl Analytics releases SVOD churn analysis report
Aug 31, 2021 – Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
News categories: Wurl, Sean Doherty Jr, Digital TV, Market Research, Streaming, USA