Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

U.S. tech revenue to hit $487 billion in 2021
Jul 15, 2021 – According to the CTA, subscription video streaming services will see continued growth in demand in 2021. TV shipments will reach 45 million units, with NEXTGEN TV shipments up nearly sixfold to 2.1 million units.
News categories: CTA, Gary Shapiro, Digital TV, Gaming, Market Research, Metaverse, Smart Home, Smart TV, Smartphone, Streaming, USA

Entertainment & media rebounding strongly from pandemic slump
Jul 12, 2021 – According to PwC, the entertainment & media industry has regained its momentum. The industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for digital content and advertising.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, Metaverse, Streaming, Worldwide

U.S. pay TV loses over 18 million subscribers between 2014 and 2020
Jul 8, 2021 – Parks Associates estimates that between 2014 and 2020, the US pay TV industry lost over 18 million subscribers. Pay TV operators are thus seeking alternatives to traditional pay TV for their consumer services arsenal.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA

Nordic digital media market shows strong growth in 1H 2021
Jul 5, 2021 – According to Mediavision, 75% of all Nordic households subscribe to at least one digital media service. Video holds the highest household penetration with more than 6.5 million digital subscriptions.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

3,092,719 subscribers for SKY PerfecTV! at end-June 2021
Jul 2, 2021 – SKY Perfect JSAT Holdings has announced the number of subscribers to the SKY PerfecTV! multichannel pay TV broadcast service and optical fiber based re-transmission service as of the end of June 2021.
News categories: SKY PerfecTV!, Eiichi Yonekura, Digital TV, Japan, Satellite, Subscribers

QLED/OLED TV shipments projected to break records this year
Jun 30, 2021 – Component price hikes and shortages have forced TV brands in 2021 to reduce shipments of mid- and small-sized TVs in favor of the more profitable large-sized, mid- to high-end TVs instead, according to TrendForce.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Half of U.S. streaming device buyers to be first-time owners
Jun 30, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

Facebook leads VR headset market in Q1 2021
Jun 30, 2021 – Global shipments of VR headsets grew 52.4% year over year in the first quarter of 2021, according to IDC. The growing popularity of gaming, as well as fitness, has helped spread consumer awareness of VR.
News categories: IDC, Jitesh Ubrani, Tom Mainelli, Market Research, Metaverse, Worldwide

Nearly half of American TV viewers already cordless
Jun 29, 2021 – Cordless TV consumers are on track to become the predominant TV consumer in the next year, according to the fourth Future of TV survey of more than 4,000 U.S. adults by The Trade Desk (Nasdaq: TTD).
News categories: The Trade Desk, Tim Sims, Digital TV, Market Research, USA