Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

75% of TVs sold in Germany in Q1 were UHD capable
Apr 20, 2021 – According to GfK, a total of around 1.45 million TV sets were sold in Germany in the first quarter of 2021. Of these, 1.1 million were UHD TVs, which corresponds to a UHD share of 75% (Q1 2020: 70%).
News categories: Deutsche TV-Plattform, Carine Chardon, Digital TV, Germany, Market Research, Smart TV

GTPL Hathway digital CATV subscribers at 7.5 million
Apr 16, 2021 – GTPL Hathway has announced results to March 31, 2021. Paying CATV subscribers at the end of the period stood at 7.5 million. GTPL continues to penetrate new markets through the inorganic route.
News categories: GTPL Hathway, Cable TV, Digital TV, India, Results, Subscribers

Western Europe to have 234 million SVOD subscriptions in 2026
Apr 15, 2021 – According to Digital TV Research, Western Europe will have 234 million SVOD subscriptions by 2026, up from 137 million at end-2020. Despite losing market share, Netflix will remain the largest SVOD platform.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming, Subscribers

Research suggests CTV ads more effective than linear
Apr 14, 2021 – Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
News categories: Tremor Video, MTM Global, Justin Chadwick, Shana Kohen, Advertising, Digital TV, Market Research, Streaming, USA

Global daily TV viewing time up 6 minutes in 2020
Apr 12, 2021 – According to Médiamétrie, TV viewers in 91 countries around the globe spent an average of 2 hours 54 minutes per day watching TV, up 6 minutes on 2019. Even young adults' viewing time increased.
News categories: Médiamétrie, Avril Blondelot, Frédéric Vaulpré, Digital TV, Market Research, Worldwide

Worldwide semiconductor revenue grew 10.4% in 2020
Apr 12, 2021 – Worldwide semiconductor revenue totaled $466.2 billion in 2020, an increase of 10.4% from 2019, according to final results from Gartner. Intel retained its position as the No. 1 global semiconductor vendor by revenue in 2020.
News categories: Gartner, Andrew Norwood, COVID-19, Market Research, Semiconductor, Worldwide

Chinese suppliers take top three positions in TV panel shipments
Apr 9, 2021 – According to TrendForce, thanks to their rising production capacity and acquisitions, China-based BOE and CSOT, the two largest panel suppliers, are expected to account for about 40% of total TV panel shipments this year.
News categories: TrendForce, Jeanette Chan, Digital TV, Market Research, Smart TV, Worldwide

2021 shaping up to be year of programmatic TV advertising in Europe
Apr 8, 2021 – According to a Hoppr commissioned survey, 87.4% of senior executives at communications service providers agree that programmatic advertising delivered through TVs and STBs will be an important source of revenue in Europe.
News categories: Hoppr, Cyril Daoud, Advertising, Digital TV, Europe, Market Research, Set Top Box, Smart TV

Disney+ rollout in Southern Asia going strong
Apr 8, 2021 – According to Dataxis, Disney+' deployments in Southern Asia are going strong. With approximately 30 million subscribers already (30% of all Disney+ subscribers worldwide), Disney has surpassed its own expectations.
News categories: Dataxis, Disney+, Asia, Digital TV, Market Research, Streaming