Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Western Europe pay TV subscribers to fall by 4 million
Apr 8, 2021 – According to Digital TV Research, the number of Western European pay TV subscribers will fall by 4 million between 2020 and 2026 to 103 million. IPTV is the top pay TV platform by subscribers.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research

8K TV households to reach 72 million worldwide by 2025
Apr 7, 2021 – According to Strategy Analytics, 8K TV adoption will begin to build momentum over the next few years, reaching 72 million households by 2025. North America will be the leading region with close to 25 million households owning at least one 8K TV set.
News categories: Strategy Analytics, Edouard Bouffenie, David Watkins, Digital TV, Market Research, Smart TV, Worldwide

COVID supercharged online video and gaming consumption in 2020
Apr 6, 2021 – According to ABI Research, online video and gaming markets reached US$330 billion in 2020 - households stacked streaming video subscriptions, driving revenues to over US$69 billion, and gaming saw YoY growth of over 22%.
News categories: ABI Research, Michael Inouye, COVID-19, Digital TV, Gaming, Market Research, Streaming, Worldwide

India, Korea & China to drive pay TV revenue growth in Asia Pacific
Apr 6, 2021 – Media Partners Asia (MPA) forecasts that Asia Pacific pay-TV revenues will grow at a CAGR of 3% from 2020 to 2025 to top $60 billion, driven largely by India, China and Korea. Most other markets will continue to contract.
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research

27% of DTC streaming video services are shared in the U.S.
Apr 2, 2021 – Leichtman Research has found that 82% of U.S. households have at least one streaming video service, with 51% of households having three or more. However, not all of these services are being paid for directly by those who use them.
News categories: Leichtman Research, Bruce Leichtman, Content Protection, Digital TV, Market Research, Streaming, USA

SVOD finally taking off in Eastern European
Apr 1, 2021 – Eastern Europe’s SVOD sector is finally taking off, prompted mainly by launches by global platforms such as Disney+ and HBO Max. Digital TV Research forecasts 40 million SVOD subscriptions by 2026; up from 15 million at end-2020.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Pandemic gives watch parties foothold in the U.S.
Mar 30, 2021 – A study by The Diffusion Group has found that one-in-seven adult SVOD users cowatched an online TV show or movie with friends or family during the pandemic - a trend that began in March 2020.
News categories: The Diffusion Group, Lauren Kozak, COVID-19, Digital TV, Market Research, USA

FreeWheel releases 10th anniversary U.S. Video Marketplace Report
Mar 29, 2021 – FreeWheel has released the 10th anniversary edition of its U.S. Video Marketplace Report. As people’s consumption of media has fragmented across devices, many have returned to the living room to watch connected TV.
News categories: FreeWheel, Dave Clark, Advertising, Digital TV, Market Research, USA

Media and Entertainment in India to reach ₹2.23 trillion by 2023
Mar 26, 2021 – The Indian Media and Entertainment (M&E) sector is expected to grow by 25% in 2021 to reach ₹1.73 trillion (US$23.7 billion) according to a FICCI-EY report. The sector is expected to reach ₹2.23 trillion (US$30.6 billion) by 2023.
News categories: FICCI, EY, Dilip Chenoy, Ashish Pherwani, Digital TV, India, Market Research