Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Survey shows 27% of U.S. households plan to cut cable TV in 2021
Jan 12, 2021 – U.S. households are cancelling their cable subscriptions more rapidly than previously reported. Data from The Trade Desk (Nasdaq: TTD) shows 27% of U.S. cable TV subscribers are planning to cut their subscriptions in 2021.
News categories: The Trade Desk, Tim Sims, Advertising, Cable TV, Digital TV, Market Research, Streaming, USA

Subscription TV viewers soared in Australia during 2020
Jan 12, 2021 – Data from Roy Morgan shows Australians consumed subscription TV services at an astonishing rate during 2020 with 17.3 million Australians (82.1%) watching a subscription TV service in an average four week period.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Streaming, Subscribers

Five-year CAGR of 1.1% for pay-TV revenues in Thailand
Jan 12, 2021 – Thailand's pay-TV market is set to recover and post an 8% growth in revenue in 2021 but will slow down again thereafter to post a moderate CAGR of 1.1% over the forecast period 2020-2025, according to GlobalData.
News categories: GlobalData, Anshika Gandotra, Cable TV, Digital TV, IPTV, Market Research, Satellite, Thailand

Global TV shipments expected to reach 223 million units in 2021
Jan 11, 2021 – Recent shortages in IC products led TV brands to push back their 4Q20 production schedules, resulting in global TV shipments of 217 million units in 2020, according to TrendForce.
News categories: TrendForce, COVID-19, Digital TV, Market Research, Smart TV, Worldwide

Asia Pacific online video to reach $55 billion by 2025
Jan 11, 2021 – Media Partners Asia (MPA) has reported that the Asia Pacific online video industry grew revenue by 14% Y/Y in 2020 to reach US$30.5 billion. SVOD overtook AVOD to contribute 53% of total revenues; AVOD contributed 47%.
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming

OTT revenues in Africa to grow to $1.7bn by 2026
Jan 11, 2021 – According to Digital TV Research, OTT movie and TV episode revenues in Africa will reach $1,725 million by 2026 – up from $392 million in 2020, with SVOD being the main revenue driver by a long way.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming

Historic U.S. consumer technology sales in 2020
Jan 8, 2021 – 2020 was a year of historic growth for the U.S. consumer technology industry with sales up 17% (through Dec. 26, 2020) and according to NPD this momentum will continue into the first quarter of 2021.
News categories: NPD Group, Stephen Baker, COVID-19, Digital TV, Market Research, USA

Roku TV no. 1 Smart TV OS in the U.S. and Canada
Jan 8, 2021 – Roku (Nasdaq: ROKU) has announced that Roku OS was the No. 1 smart TV OS sold in the U.S. and Canada. Roku TV had 38% market share in the US and 31% in Canada, based on data from January 5 to December 26, 2020.
News categories: Roku, Mustafa Ozgen, Canada, CES2025, Digital TV, Market Research, Smart TV, Streaming, TV OS, USA

Pay TV subscribers in Africa to exceed 50 million by 2026
Jan 4, 2021 – According to Digital TV Research, nearly 17 million pay TV subscribers will be added in Africa between 2020 and 2026 to take the total to 51 million.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Subscribers