Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Survey from Dolby reveals trends in home entertainment consumption
Nov 17, 2020 – Dolby (NYSE: DLB) has released findings from a global survey illustrating a shift in consumer entertainment behavior. The survey shows that consumers continue to want, demand, and are willing to spend more on enhanced experiences.
News categories: Dolby, Wakefield Research, John Couling, Digital TV, Market Research, Worldwide

Worldwide spending on AR/VR to deliver strong growth through 2024
Nov 17, 2020 – Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to accelerate out of the pandemic, growing from just over $12.0 billion this year to $72.8 billion in 2024, according to IDC.
News categories: IDC, Stacey Soohoo, Tom Mainelli, Market Research, Metaverse, Worldwide

Pixalate releases Q3 2020 Connected TV/OTT: Ad Supply Trends Report
Nov 16, 2020 – Pixalate has released the Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report. The report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA

Top five SVOD platforms to have 678 million subscribers by 2025
Nov 16, 2020 – Digital TV Research expects five global platforms to have 678 million paying SVOD subscribers by 2025. Disney+ will add 112 million subscribers between 2020 and 2025 to take its total to 194 million.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, Worldwide

U.S. consumers spent over $7bn on home entertainment in 3Q 2020
Nov 11, 2020 – According to DEG: The Digital Entertainment Group, U.S. consumers spent $7.3 billion to watch movies and TV shows for home and personal viewing in the third quarter of 2020, almost 18% up on the same period one year earlier.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

VOD Clickstream SVOD data and analysis website launched
Nov 11, 2020 – Film data researcher Stephen Follows has launched VOD Clickstream, a website set up to share data and analysis on the SVOD sector. VOD Clickstream offers free membership with insights available from the latest SVOD research.
News categories: VOD Clickstream, Stephen Follows, Dr. José Eliel Camargo-Molina, Big Data, Digital TV, Market Research, Streaming, Worldwide

U.S. Connected TV ad impressions grow 55% YoY
Nov 10, 2020 – Innovid has announced the fall 2020 edition of its U.S. Video Benchmarks Report. The study found that connected TV (CTV) ad impressions grew 55% year-over-year. CTV is the only device category that has gained video ad impression share.
News categories: Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, USA

Fire TV has high penetration in Germany but falls behind on usage
Nov 9, 2020 – HbbTV, Amazon Fire TV, and Samsung Tizen are today most often found in Germans' living rooms. However, when looking at actual usage, the importance of the TV platforms of Telekom, Vodafone and Sky is already becoming apparent.
News categories: TeraVolt, Android TV, Apps, Digital TV, Germany, HbbTV, Market Research, RDK, Set Top Box, Smart TV

India adds 320,000 DTH subscribers in 2Q 2020
Nov 9, 2020 – According to TRAI, Pay DTH had an average active subscriber base of 70.58 million at 30th June 2020. At the same time there were 12 MSOs and 1 HITS operator with a subscriber base of more than one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, Market Research, Satellite