Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

TV Panel makers cut capacity to reduce losses
Oct 7, 2019 – According to WitsView, Korean, Taiwanese and Chinese panel makers have all started to lower their utilization rates for TV panel products from September on, in order to improve severely unbalanced supply and demand, and stabilize prices.
News categories: WitsView, Anita Wang, China, Digital TV, Japan, Korea, Market Research, Smart TV, Taiwan

Chromecast Australia’s most popular OTT TV service
Oct 4, 2019 – According to Roy Morgan, the proportion of Australians who own digital television services has shown significant growth across all brands in the past three years. Google Chromecast experienced the largest percentage increase over the period.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, Streaming

46% of US broadband households subscribe to two or more OTT services
Oct 2, 2019 – Parks Associates research has found that 46% of US broadband households now subscribe to two or more OTT services, up from 33% in early 2017. The company believes that partnerships, aggregation, and bundling are key strategies for subscriber growth.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

More than 50% of video ad impressions served by Extreme Reach now on CTV
Oct 2, 2019 – Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER).
News categories: Extreme Reach, James Shears, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

India Q2 2019 pay DTH average active subscriber base at 54.26 million
Oct 1, 2019 – According to figures submitted to TRAI, Pay DTH had an average active subscriber base of around 54.26 million in the quarter ended 30th June, 2019. This is in addition to the subscribers of DTH Free Dish (free DTH services of Doordarshan).
News categories: Telecom Regulatory Authority of India, Digital TV, India, Satellite, Subscribers

Video to drive content consumption in India
Oct 1, 2019 – Zinnov has released a report that analyzes the changing content consumption patterns of Indian consumers, the rise of Indian content platform players, and the intersection of content and commerce as well as other evolving business models.
News categories: Zinnov, Praveen Bhadada, Digital TV, India, Market Research, Mobile

Growth in IPTV subscriptions to sustain pay TV market in China
Sep 26, 2019 – GlobalData expects that between 2018 and 2023 robust growth in IPTV subscriptions in China will help offset subscription losses in cable TV and sustain market growth. Total telecom and pay-TV services revenue is poised to grow at a CAGR of 2.0% over the period.
News categories: GlobalData, Deepa Dhingra, China, Digital TV, Market Research

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Global Smart Home market to surpass $100 billion in 2019
Sep 25, 2019 – Strategy Analytics projects that consumer spending on smart home related hardware, services and installation fees will reach $103 billion in 2019 and grow to $157 billion by 2023. The company predicts that spending on devices will account for 54% of the total in 2019.
News categories: Strategy Analytics, Jack Narcotta, Bill Ablondi, Market Research, Smart Home, Worldwide