Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Ad saturation and over targeting putting industry at risk
Apr 9, 2019 – Kantar has published a report highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising.
News categories: Kantar, Mark Inskip, Advertising, Market Research, UK

Potential 17 million+ market for Apple TV+ in Australia
Apr 5, 2019 – Apple’s new streaming TV service, Apple TV+, is debuting later this year in Australia. The potential market is huge, according to Roy Morgan Research. Over 17 million currently access streaming video services or own Apple-branded devices capable of accessing streaming video services.
News categories: Roy Morgan, Apple, Michele Levine, Australia, Digital TV, Market Research, Streaming

Cord-cutting driving decline in set-top box SoC market
Apr 4, 2019 – The worldwide set-top box SoC market will generate US$2.4 billion in 2019, according to ABI Research. The forecast represents a 5% decline from 2018 including revenue from cable, satellite, terrestrial and IPTV set-top box SoCs.
News categories: ABI Research, Khin Sandi Lynn, Digital TV, Market Research, Semiconductor, Set Top Box, Worldwide

India active DTH subscribers up 1.04 million in 4Q 2018
Apr 4, 2019 – According to figures submitted to TRAI, active satellite pay TV subscriptions in India reached 70.49 million at the end of December 2018, up 1.04 million versus the end of the previous quarter, and up 2.93 million year-on-year.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, Satellite, Subscribers

100,000 now using UPC TV in Switzerland
Apr 4, 2019 – Almost half a year ago, UPC launched its new TV experience. More than 100,000 UPC TV devices have been distributed since then. UPC TV has now also added personal profiles, giving family members a personal TV experience, both on the big screen and on the smartphone.
News categories: UPC, Stefan Fuchs, Cable TV, Digital TV, Set Top Box, Subscribers, Switzerland, UX

YouGov research for Edgeware finds clear demand for tailored TV content
Apr 4, 2019 – Online research from Edgeware and YouGov has found that 89% of adults across the UK, USA, Hong Kong, Mexico and Spain would be interested in content that is aimed at their personal interests when watching traditional TV channels.
News categories: Edgeware, YouGov, Johan Bolin, Digital TV, Hong Kong, Market Research, Mexico, NABShow, Spain, UK, USA

Cord-cutting to slow in the US
Apr 4, 2019 – The number of US traditional pay TV subscribers will have fallen from 105 million in 2010 to 81 million in 2024, according to Digital TV Research. The number of TV households that do not have a pay TV subscription will have quadrupled over the same period.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Satellite, Subscribers, Terrestrial, USA

Over half of US broadband households who trial SVOD become paying subscribers
Apr 3, 2019 – Parks Associates has found that 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. Conversion from free trial to paying subscriber is higher among consumers who trial multiple services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, Streaming, USA

US operators failing to make the most of customer data
Apr 3, 2019 – Paywizard has announced that a study of major US broadcasters, pay-TV operators, Telcos and OTT service providers has revealed that none are currently making the most of their data to more effectively engage customers and prospects.
News categories: Paywizard, Bhavesh Vaghela, Ben Keen, Big Data, Digital TV, Market Research, NABShow, USA