Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

TDG research shows sensitivity of Netflix subscribers to price rises
Jan 16, 2019 – Research from The Diffusion Group (TDG) finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

16% of U.S. broadband households share online video passwords
Jan 16, 2019 – Research from Parks Associates finds that 16% of U.S. broadband households admit to sharing their passwords for their video service accounts with other people, and that service providers will have a difficult time moving subscribers to new methods of password-free authentication.
News categories: Parks Associates, Billy Nayden, Content Protection, Digital TV, Market Research, Streaming, USA

Half of all U.S. video viewing is done with others
Jan 15, 2019 – Findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition, 49% of all adults report that they are 'co-viewing' more often now than they did three years ago.
News categories: MRI, Amy Hunt, Digital TV, Market Research, USA

SpotX releases '2019 Video Advertising Trends' report
Jan 15, 2019 – SpotX has announced the release of its '2019 Video Advertising Trends' report. Based on a combination of third-party data as well as insight from industry players, the report identifies four important trends that the industry can expect to see this year.
News categories: SpotX, Mike Shehan, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

African OTT TV revenues to reach $1 billion
Jan 14, 2019 – According to Digital TV Research, Sub-Saharan African OTT movie and TV episode revenues will reach $1,018 million by 2024 – up from $223 million in 2018. Despite this quintupling of revenues, Africa still has a lot of potential growth in the long-term.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Ethiopia, Kenya, Market Research, Nigeria, South Africa, Streaming, Tanzania

Germany's video entertainment market at €9bn in 2018
Jan 9, 2019 – The German video market stepped up its dynamic transition in 2018, driven by subscription spending. Consequently, it is the 5th largest in the world with an estimated annual spend of circa €9 billion, according to Futuresource Consulting.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, Germany, Market Research

Hulu tops 25 million total subscribers in 2018
Jan 8, 2019 – Hulu has announced that it added 8 million subscribers in 2018 and closed its fiscal year with more than 25 million total subscribers across its subscription on demand (SVOD) and live TV plans in the U.S.
News categories: Hulu, Randy Freer, Digital TV, Streaming, Subscribers, USA

India active DTH subscribers up 0.08 million in 3Q 2018
Jan 8, 2019 – According to figures submitted to TRAI, active satellite pay TV subscriptions in India reached 69.45 million at the end of September 2018, up 0.08 million versus the end of the previous quarter, and up 2.46 million year-on-year.
News categories: Telecom Regulatory Authority of India, Digital TV, India, Satellite, Subscribers

Toluna surveys technology interests of U.S. consumers
Jan 8, 2019 – Toluna has released research on consumer electronics and technology trends ahead of CES. The company has studied US consumer adoption, purchase intent, and tech-influenced trends heading into the New Year.
News categories: Toluna, Jay Rampuria, Phil Ahad, CES2025, Digital TV, Market Research, Metaverse, Smart Home, USA