Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

HDR TV shipments to grow to 4.3 million units in 2016
Oct 12, 2016 – HDR TV shipments will reach more than 4 million units in 2016 and growth to more than 30 million units by 2020, according to IHS Markit. The market for HDR compatible TVs will be as much as four times larger.
News categories: IHS Markit, Paul Gagnon, Digital TV, Market Research, Smart TV, Worldwide

Nearly 35% of US broadband households regularly watch user-generated video online
Oct 6, 2016 – Parks Associates has announced OTT research showing that nearly 35% of U.S. broadband households watch user-generated video online, on sites such as YouTube, Vimeo, and Dailymotion, more than ten days per month.
News categories: Parks Associates, Brett Sappington, Glenn Hower, Digital TV, Market Research, Streaming, USA

Consumer spending on VR to hit $3.3 billion by 2020
Oct 6, 2016 – Aggressive promotional activity from smartphone vendors and the launch of premium smartphone VR solutions will help drive the installed base of VR headsets from 4 million in 2015 to 81 million in 2020, according to IHS Markit.
News categories: IHS Markit, Piers Harding-Rolls, Digital TV, Market Research, Metaverse, Worldwide

Western Europe pay-TV successfully fighting off the OTT challenge
Oct 5, 2016 – New research from Ovum shows that Western Europe’s pay-TV markets continue to grow, successfully fighting off the challenge posed by OTT video and the region’s free-to-air TV offerings.
News categories: Ovum, Adam Steel, Tony Gunnarsson, Adam Thomas, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Streaming

Middle East & Africa SVOD subscriptions to climb fivefold
Oct 5, 2016 – Although there have been many launches in the last couple of years and more to come, the Middle East & Africa SVOD sector will still be very immature with only 20 million paying SVOD subscribers by 2021.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Middle-East, Mobile, Streaming, Subscribers

Annual VR hardware revenues to pass $50 billion by 2021
Oct 4, 2016 – A Juniper Research study has found that hardware revenues from VR (Virtual Reality) headsets, peripherals and 360° cameras will reach over $50 billion by 2021, up tenfold from an estimated $5 billion in sales this year.
News categories: Juniper Research, Joe Crabtree, Digital TV, Hardware, Market Research, Metaverse, Mobile, Worldwide

Higher satisfaction with alternative video services motivates cord cutting
Sep 29, 2016 – Overall satisfaction with alternative video services such as streaming and transactional-based OTT offerings is considerably higher than it is with traditional pay television service, spurring an increase in cord-cutting, according to J.D. Power.
News categories: J.D. Power, Kirk Parsons, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA

50 operators control two-thirds of global pay TV subs
Sep 29, 2016 – The top 100 operators accounted for three-quarters of the world’s pay TV subscribers by end-2015, with this proportion not expected to change over the next five years, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, Terrestrial, Worldwide

TV viewers would rather watch ad-supported online TV than pay for a subscription
Sep 27, 2016 – The online TV market appears to be settling on monthly or yearly subscriptions as its pay model of choice. But according to Hub, a majority of TV consumers (53%) say they actually prefer free TV, where they 'pay' by viewing commercials.
News categories: Hub Entertainment Research, Peter Fondulas, Jon Giegengack, Advertising, Digital TV, Market Research, Streaming, USA