Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

RDK surpasses 100 million device deployments
Sep 7, 2022 – RDK Management (RDK) has announced details about the continued adoption of the RDK open source software platform used to power CPEs from service providers worldwide. The number of RDK devices deployed globally rose to 100 million, up from 80 million last year.
News categories: RDK Management, Jason Briggs, Digital TV, Gateway, Market Research, RDK, Set Top Box

Poland to drive Eastern European SVOD growth
Sep 5, 2022 – According to Digital TV Research, Eastern European SVOD revenues will reach $2.95 billion by 2027 – up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Share of Smart TV sales in Germany ticks up to 96%
Sep 1, 2022 – According to Gfk data published by Deutsche TV-Plattform, 2.7 million televisions were sold in Germany to the end of July 2022. Smart TVs accounted for 96% of the total, up two percentage points on the previous year.
News categories: Deutsche TV-Plattform, Digital TV, Germany, Market Research, Smart TV

Disney+ powers growth in New Zealand’s subscription TV viewership
Aug 29, 2022 – Data from Roy Morgan shows that total viewership of Subscription TV in New Zealand has increased 3.4% from a year earlier to 2,954,000, an increase of 99,000. Disney+ is the stand-out performer over the last year.
News categories: Roy Morgan, Michele Levine, Digital TV, Market Research, New Zealand

India Smart TV shipments up 74% YoY in Q2 2022
Aug 29, 2022 – India's smart TV market grew 74% YoY in Q2 2022, according to Counterpoint. Growth can be attributed to increasing preference of customers for smart TVs, the launch of smaller size smart TVs, and increasing promotion by retailers and brands.
News categories: Counterpoint, Anshika Jain, Akash Jatwala, Digital TV, India, Market Research, Smart TV

U.S. SVOD revenues expected to plateau from 2024
Aug 30, 2022 – According to Digital TV Research, U.S. SVOD revenues will grow by $14 billion to $56 billion in 2024. However, growth is expected to be almost flat from 2024 to 2027 due to price competition and lower ARPUs from Netflix's hybrid AVOD-SVOD tier.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, USA

59% of U.S. adults watch video on non-TV devices daily
Aug 24, 2022 – Research from Leichtman Research Group (LRG) finds that 59% of adults in the U.S. watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily – compared to 55% in 2020, 43% in 2017, and 18% in 2012.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

Video services far down 'Cut List' but still impacted by inflation
Aug 24, 2022 – One-fourth of U.S. households have downgraded or cancelled a subscription streaming video (SVOD) or pay-TV service due to the rising costs of consumer goods, services, and housing, according to Aluma Insights.
News categories: Aluma Insights, Michael Greeson, Digital TV, Market Research, USA

Swedish households have more streaming subscriptions than ever
Aug 24, 2022 – Analysis by Mediavision shows that households in Sweden continue to pay for their streaming subscriptions and that the market is growing according to trend. This results in a record quarter for the paid streaming market.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden